Member Spotlight

AmyAmaya

Amy Amaya, CPSM

CRM Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I wanted to challenge myself. I wanted to become more knowledgeable, not only in the A/E/C industry, but about marketing in general. And, I wanted something that would help me advance my career for where I am now, and where I want to be in the future.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes, the study group was amazing. It provided support, guidance, motivation, and accountability. It was so helpful to hear others' views and translations of the different domains. It also helped to hear how things work outside of your own firm and see a bigger picture view of the industry.

What would you recommend to anyone considering taking the exam?

Do it. Join a study group. Maintain your focus. Celebrate your personal and professional achievement when you pass your CPSM exam. It’s truly an exciting day when you get that letter in the mail!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I hope to continue improving and expanding my skills and focus on the data-side of marketing to improve the efficiency and consistency in my firm’s marketing department.

Fun Fact About You / Hobby

I’m an organization freak. I like things neat, clean and where they belong. However, my kids don’t agree with the whole “where it belongs” theory.

Read More

WTS Program - Good Versus Great: Best Practices in Transportation Proposals

Join WTS - Women's Transportation Seminar of Dallas/Fort Worth on May 23rd for their program 'Good Versus Great: Best Practices in Transportation Proposals.' Project teams spend countless hours perfecting proposals, making sure they have the right mixture of concise answers, experienced personnel and project examples. Learn from the experts about good and great proposals. Learn more and register here

Read More

STEER STYLE BINGO 2016 RECAP

Thursday, August 25, more than 80 professionals and community leaders attended SMPS Fort Worth’s inaugural Steer Style Bingo event, benefiting the Fort Worth Herd and Make-A-Wish North Texas. Guests enjoyed hors d'oeuvres and music by Texas Country music artist Cody Gill while playing a life size game of Bingo with Rojo, Norman and Rusty (three Texas longhorns) at the Cowtown Coliseum. Read more about how Steer Style Bingo works here.

After no more than ten minutes, Rojo, Norman and Rusty each made their “Bingo contributions” in their individual pens and we had our winners! Due to the overwhelming popularity of the game, we held one final Bingo game at the end of the night. Bingo winners and raffle winners were able to choose from a number of goodies, thanks to our generous prize donors. Read More.

Read More

Member Spotlight

LindseyKubes

Lindsey Kubes, CPSM

PR/Communications Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I pursued CPSM certification to extend my marketing knowledge and advance my career as a credentialed marketing professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

When I prepared for the exam in 2009, we did not have a formal study group. I met with a few members for informal lunches to share information and take practices tests. The majority of my preparation was through independent study and reading.

What would you recommend to anyone considering taking the exam?

I would recommend you review the course objectives, think about the time commitment, and then ask yourself a few questions:

  1. Is this the right step for your professional development?
  2. Is this the right time in your life (personally and professionally)?
  3. Does your firm understand the value of CPSM certification?

When you have a personal passion and company acknowledgement for the value of CPSM certification, it will make your journey much more rewarding.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Since I earned my CPSM in 2009, I’ve had a lot of professional and personal opportunities. I am blessed to work at a great company that recognizes employees for their achievements and values professional development of staff.

Now, as a manager, one of my goals is to foster the development of my team members through many of the opportunities that were afforded to me. Last year, two of my team members (Amy Amaya and Dan Purschwitz) were among the new CPSMs from the Fort Worth Chapter! In addition, I strive to develop each team member as a well-rounded marketing professional, not only for company benefit but for their own personal benefit and satisfaction. Personally, since 2009, I’ve also had a lot of life changes, mainly in the way of three children (ages 1, 4, 7). One of my ongoing personal goals is balancing work and home responsibilities while still having fun! It’s a challenge and never-ending work-in-progress. A happy family and happy home are top priority, and, as long as that happens, everything else just falls into place.

Fun Fact About You / Hobby

With three young children, I don’t have much time for hobbies. I enjoy anything on HGTV/DIY like Fixer Upper and have a spring trip planned to Magnolia Market in Waco. I’m also a big fan of the TV show Shark Tank! I enjoy shopping, exercising and fun outings with my kids. Reading is my ultimate escape when I get quiet time to myself.

Read More

Event Recap: InDesign Workshop

Find out what we learned from Julie Shaffer, CPSM, at her two-day InDesign workshop.

READ MORE

Event Recap: LinkedIn 2.0

Read the highlights on what our panel of A/E/C experts had to say about using LinkedIn for business pages.

READ MORE

DEADLINE EXTENDED: Call for Nominations | President-Elect and Membership Director

The SMPS Fort Worth Chapter Nominations Committee is seeking qualified candidates to fill multiple positions on the 2018-19 Board of Directors.

READ MORE

Event Recap: Sponsor Appreciation

SMPS Fort Worth spent Valentine’s Day Eve with our treasured chapter sponsors at our first-ever “We Love Our Sponsors” sponsor appreciation event.

READ MORE

Event Recap: Steer Style Bingo 2017

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.

READ MORE

Event Recap: TxDOT Proposals 101

Did you know: NLCs are pass/fail and will be elminated within six months; good formatting is critical; use of headings is encouraged; there are new exciting details on electronic submissions? Read more to find out!

READ MORE

Event Recap: How to Brand People

"Your brand is what Google says it is.” - Cathy Hutchinson, CPSM

READ MORE

2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017–18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions...

READ MORE

Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

READ MORE

Program Recap

January 20th SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented techniques to make our writing sharper and more effective as well as basic grammar rules, industry styles/standards and much more.

READ MORE