Program Recap

MARKET OUTLOOK WITH LAURIN MCCRACKEN

WHAT'S HOT AND WHAT'S NOT

June 23, 2016

When asked how he played so well, Wayne Gretzky, hockey superstar replied by saying “I go where the puck is going to be.” Mr. McCraken got everyone’s attention with this opening statement. He encouraged marketers and owners alike not to ‘follow the money’ but instead to ‘go where the money is going to be’.

To achieve this, Mr. McCraken encourages everyone to join a professional organization such as ULI (Urban Land Institute) or your local SMPS Chapter. He stressed the importance of client relations and correctly using your marketing resources. In his professional opinion, if a company is spending more than 9% on marketing, they are spending too much. If a company is spending less that 4% they’re spending too little.

Mr. McCraken claims because of our political stability, monetary banking, and reliable legal system, the United States is the safest in the world for Real Estate Investment. But because the Unites States has additional taxes on international investors, foreign cities such as London, Paris, and Munich are gaining the investments lost in the Unites States. Taxes aside, the Unites States remains the most desirable place for real estate investment in the world.

Here are a few highlights from Mr. McCraken’s lecture and a few tips on ‘going where the puck is going to be:

  • Dallas Fort Worth ranks 2nd in the Nation for office building construction.
  • Hospitality and Warehousing are also a hot commodity that will continue to grow in our area.
  • The price of oil is projected to stabilize at $40 to $50 a barrel.
  • Dallas Fort Worth’s Aviation sector has seen 145% terminal construction increase in 2016.
  • Residential building is projected to grow by 13% for single family housing within the next year as well as condominiums and rental facilities.
  • Home buyers should not expect interest rates to increase for another 3 to 4 years.

Mr. McCracken concluded by saying Texas is the most stable economy in the Nation and is projected to experience continued growth for the next 20 years. Thanks again to Mr. Laurin McCraken for sharing his expertise.

 

Videos

Please take a minute to check out the videos from the event. Learn first-hand the great information Mr. McCraken shared.

 

https://www.facebook.com/SMPSFortWorth

 

https://twitter.com/SMPSFortWorth

 

speaker

 

Laurin McCracken, AIA, FSMPS 

Mr. McCracken is the President of his own marketing consulting firm that focuses on long term strategies for future growth. He recently retired as the Chief Marketing Officer for Jacobs Global Buildings.

Mr. McCracken holds a Bachelor of Arts and a Bachelor of Architecture from Rice University and a Masters in Architecture and Urban Planning from Princeton University. Mr. McCracken has been a Registered Architect in the States of Texas, Illinois, Mississippi and New Jersey and holds an NCARB Certification.

McCracken was the National President of SMPS 1987–88 and has also held office as the President of the Dallas-Ft. Worth Chapter. He is also the recipient of their prestigious Marketing Achievement Award and is a Fellow of that society. If you have studied for the CPSM Certification, you will recognize his name since he wrote the networking chapter of the SMPS Marketing Handbook.

 

A BIG THANK YOU TO OUR Program SPONSOR

HPM is in the business of leading. For some of our clients, this may mean managing an already-established capital improvement program. For others, it could mean overseeing a single project from site selection through owner occupancy. No matter the scope of our involvement, our reason for being is to lead our clients to seamless success – and our industry to a new standard of excellence.

For almost 20 years, HPM offers comprehensive construction-related experience to represent the owner and serves as an advocate during the entire lifecycle of its facilities.  HPM consistently ranks as one of the top 50 program managers in the US by Engineering News Record and services accounts throughout the entire country.  

With a staff of more than 120 full-time employees, HPM currently manages an annual construction volume of $500 million from offices in Texas, Alabama and Florida serving clients in higher education, K-12, healthcare, aerospace, industrial and manufacturing and municipal and county governments.

To fully understand the scope of HPM’s services and experience, please visit hpmleadership.com or call 1-844-4HPM-LEADS.

 

Article Written By: Destiny Silva, Marketing Specialist - Dunaway Associates, L.P. www.dunawayassociates.com

 

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