Event Recap

Presidential Networker: Gaining Insight

The Fort Worth Chapter of SMPS is enthusiastic about the turnout for our networking event Tuesday at the Petroleum Club. SMPS Society President Craig Galati, AIA, FSMPS, CPSM was our special guest and was introduced by SMPS Foundation President Carolyn Ferguson, FSMPS, CPSM. Also in attendance was the Society President-Elect, Nancy Usrey, FSMPS, CPSM. Craig shared great insight with us about what's going on with SMPS, the importance of differentiating our firms, challenged each of us to take look to the future and ask 'so what'. His presentation included many relatable points presented in a “Top 5” format, including reasons why SMPS is a resource not only to marketers but all A/E/C business people. He also talked about giving back to the profession and encouraged marketers to strive to be leaders and decision-makers at the highest levels of our firms. He discussed involvement of technical staff and principals (in addition to marketers) and encouraged all members to reach out and make the most of networking opportunities. He also encouraged members to speak up and get involved.

 

Before the event, Craig and Nancy spent a few minutes talking with the current Fort Worth Board of Directors and shared some of their insights and years of experience Craig talked to the board about the resurgence of the seller/doer model in the A/E/C industry and emphasized that project managers need to spend time learning to network and market their services. Nancy and Craig also encouraged members to find more ways to directly link marketing to business and operations within our companies and endeavor to partner with a variety of organizations for shared programs such as ULI, AIA, ACEC, accounting firms, HR associations, real estate groups, etc. This kind of partnership engages a broader audience, including higher-level business people.

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Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

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Member Spotlight

Please give Eleanor Gach, Marketing Manager at Empire Roofing, a big Fort Worth welcome. Read on to learn more about Eleanor and her top marketing tip - it's a good one!

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Member Spotlight

Amy took the CPSM exam because she wanted to challenge herself. Read more about how beneficial the CPSM study group was when she was preparing for her exam and her recommendations to anyone considering taking it.

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STEER STYLE BINGO 2016 RECAP

Member Spotlight

Lindsey shares helpful questions to consider before taking on the CPSM exam. Read more to learn about her professional goals and life with three young children.

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Member Spotlight

Jennifer shares how her CPSM certification has changed her technical peers' perspective of her. Read more to hear her advice for anyone considering taking the CPSM exam.

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Member Spotlight

As our Chapter President this year, Krystal Bybee has demonstrated what SMPS commitment really looks like. Read more about the many hats she wears and what drives her to succeed.

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Event Recap

The North Texas region will continue to add residents and jobs well into the future. This program brought together the plans that are in place today for major investments in transportation and water considering the region’s anticipated growth.

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Member Spotlight

Learn about member Julie Shaffer, CPSM, Owner of Shaffer Creative, LLC. Read on to discover what she loves photographing and her recommendation to those taking the exam.

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CPSM Spotlight

Cindy Sears-Clemmons has been a pillar of our Chapter since its inception. Learn more about what drives her and why she should stay away from treadmills!

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