Member Spotlight

EleanorGach

Eleanor Gach

Marketing Manager | Empire Roofing

What do you hope to gain from your SMPS Fort Worth membership?

I am hoping to increase my skill set through educational programs and networking.

What is your top marketing tip?

Data, data, data! Accurate and logical data is crucial for strategic marketing initiatives.

What is a marketing challenge you overcame and how?

Lack of processes and strategy. I put together a strategic plan for 2017 and am working on implementing the plan.

What is your top marketing tip?

Marketing is all about story-telling. So, tell a good one.

What is your professional goal for this year?

Grow my skill set as well as the skill set of my team.

What is a fun fact about you or a hobby you enjoy?

I am a military brat, and have lived all over the US and overseas!

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Member Spotlight

AmyAmaya

Amy Amaya, CPSM

CRM Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I wanted to challenge myself. I wanted to become more knowledgeable, not only in the A/E/C industry, but about marketing in general. And, I wanted something that would help me advance my career for where I am now, and where I want to be in the future.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes, the study group was amazing. It provided support, guidance, motivation, and accountability. It was so helpful to hear others' views and translations of the different domains. It also helped to hear how things work outside of your own firm and see a bigger picture view of the industry.

What would you recommend to anyone considering taking the exam?

Do it. Join a study group. Maintain your focus. Celebrate your personal and professional achievement when you pass your CPSM exam. It’s truly an exciting day when you get that letter in the mail!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I hope to continue improving and expanding my skills and focus on the data-side of marketing to improve the efficiency and consistency in my firm’s marketing department.

Fun Fact About You / Hobby

I’m an organization freak. I like things neat, clean and where they belong. However, my kids don’t agree with the whole “where it belongs” theory.

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Member Spotlight

LindseyKubes

Lindsey Kubes, CPSM

PR/Communications Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I pursued CPSM certification to extend my marketing knowledge and advance my career as a credentialed marketing professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

When I prepared for the exam in 2009, we did not have a formal study group. I met with a few members for informal lunches to share information and take practices tests. The majority of my preparation was through independent study and reading.

What would you recommend to anyone considering taking the exam?

I would recommend you review the course objectives, think about the time commitment, and then ask yourself a few questions:

  1. Is this the right step for your professional development?
  2. Is this the right time in your life (personally and professionally)?
  3. Does your firm understand the value of CPSM certification?

When you have a personal passion and company acknowledgement for the value of CPSM certification, it will make your journey much more rewarding.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Since I earned my CPSM in 2009, I’ve had a lot of professional and personal opportunities. I am blessed to work at a great company that recognizes employees for their achievements and values professional development of staff.

Now, as a manager, one of my goals is to foster the development of my team members through many of the opportunities that were afforded to me. Last year, two of my team members (Amy Amaya and Dan Purschwitz) were among the new CPSMs from the Fort Worth Chapter! In addition, I strive to develop each team member as a well-rounded marketing professional, not only for company benefit but for their own personal benefit and satisfaction. Personally, since 2009, I’ve also had a lot of life changes, mainly in the way of three children (ages 1, 4, 7). One of my ongoing personal goals is balancing work and home responsibilities while still having fun! It’s a challenge and never-ending work-in-progress. A happy family and happy home are top priority, and, as long as that happens, everything else just falls into place.

Fun Fact About You / Hobby

With three young children, I don’t have much time for hobbies. I enjoy anything on HGTV/DIY like Fixer Upper and have a spring trip planned to Magnolia Market in Waco. I’m also a big fan of the TV show Shark Tank! I enjoy shopping, exercising and fun outings with my kids. Reading is my ultimate escape when I get quiet time to myself.

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Member Spotlight

150_JenEisenbarth

Jennifer Eisenbarth, CPSM

Proposal Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I reached a point in my career where having a seat at the decision-makers’ table without current, relevant proof of my knowledge and expertise was going to be very challenging. Our technical peers in the A/E/C industry have many types of professional certifications; if I wanted to be viewed as a peer, I needed to invest the time and obtain my CPSM.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

The CPSM Study Group is a major reason for the “why” and the entire reason for the “how” I passed the exam. I have been in A/E/C marketing since 1998 and a major reason that I procrastinated was fear of going on that unknown journey alone. When I found out about the study group, I was so excited! The best part was the amazing people I met in the study group. They are smart, engaging, enthusiastic and funny. It was so motivating to see each of them achieve the CPSM certification throughout the year. Also, as a result of the study group, I became more involved with my SMPS Chapter. Best of all, I have made true, wonderful friends who have supported me both personally and professionally. I got more than I could have ever hoped for from the entire experience.

What would you recommend to anyone considering taking the exam?

JOIN A STUDY GROUP. Also, make time to study. I invested a lot of personal time studying, and while I was taking the exam I was so relieved that I had put the effort into participating in the class and studying at home.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Yet another benefit of the exam was in the reading material for the exam - I found a lot of proven techniques, plans and tools that have helped convince key leaders within my company to revisit the way that we do things in marketing. Ultimately, I want to change the way marketing is viewed as a whole in the A/E/C industry and help secure a place for marketing at the decision-making table within my firm.

Fun Fact About You / Hobby

My family and our animals bring me joy and keep me busy. My favorite place to unwind is at home. I read voraciously and I have a borderline-unhealthy addiction to coffee and Pinterest. The older I get, the more introverted I become. I am just a pretty happy person in general. Life is good.

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Member Spotlight

Julie Shaffer, CPSM

Owner/Consultant/Graphic Designer | Shaffer Creative, LLC

Why did you pursue CPSM certification?

As an independent consultant, adding the CPSM designation increases my professional credibility. Peer pressure helps, too.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Although I did not participate in an official CPSM study group, I did study with fellow CPSM Pam Conine. We met weekly over several weeks to prepare for the exam and review the practice questions.

What would you recommend to anyone considering taking the exam?

Read the material. Take the practice exams. Repeat.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

To get my marketing intern fully trained so that I can focus on goals for growing my business.

Fun Fact About You / Hobby

I’m an avid photographer, and I love taking photos of my seniors! My daughter is a senior in college, and my son is a senior in high school.

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Event Recap: TxDOT Proposals 101

Did you know: NLCs are pass/fail and will be elminated within six months; good formatting is critical; use of headings is encouraged; there are new exciting details on electronic submissions? Read more to find out!

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Event Recap: How to Brand People

"Your brand is what Google says it is.” - Cathy Hutchinson, CPSM

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2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017–18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions...

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Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

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Member Spotlight

Please give Eleanor Gach, Marketing Manager at Empire Roofing, a big Fort Worth welcome. Read on to learn more about Eleanor and her top marketing tip - it's a good one!

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Member Spotlight

Amy took the CPSM exam because she wanted to challenge herself. Read more about how beneficial the CPSM study group was when she was preparing for her exam and her recommendations to anyone considering taking it.

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Member Spotlight

Lindsey shares helpful questions to consider before taking on the CPSM exam. Read more to learn about her professional goals and life with three young children.

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Member Spotlight

Jennifer shares how her CPSM certification has changed her technical peers' perspective of her. Read more to hear her advice for anyone considering taking the CPSM exam.

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Member Spotlight

As our Chapter President this year, Krystal Bybee has demonstrated what SMPS commitment really looks like. Read more about the many hats she wears and what drives her to succeed.

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Member Spotlight

Learn about member Julie Shaffer, CPSM, Owner of Shaffer Creative, LLC. Read on to discover what she loves photographing and her recommendation to those taking the exam.

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