Education Recap

Beyond Good Grammar

ENGAGING AND EFFECTIVE BUSINESS WRITING

On Monday August, 7 2017, SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented the tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents. Beyond Good Grammar helped answer three critical questions: 

  1. Where Do I Start? How to map out a writing assignment.
  2. What Now? Managing the process of drafts and revisions.
  3. When is it Done? Knowing when a piece is complete, and guidelines for putting the finishing touches on what you write and produce.

Highlights

We write to create positive results!

5 easy steps to create a strong outline

  1. Choose (or be assigned) your topic
  2. Brainstorm 3-5 "talking points"
  3. Organize your talking points/other information in a way that makes sense (most important points first)
  4. Flesh out your main points with content and details
  5. Review and revise

When preparing to write these are the questions to ask yourself and to answer in your writing!

Revision cycle should be repeated at least twice!

Handouts

Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

Be sure to read the recap from last year's workshop! January 20, 2016 Janell presented techniques to make our writing sharper and more effective using basic grammar rules, industry styles/standards and much more. 

Thank you Janell, great job!

 

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CPSM Spotlight

150_Cindy-Sears-Clemmons

Cindy Sears-Clemmons, CPSM

Inside Sales Manager | Jacobs Engineering Group

Why did you pursue CPSM certification?

Since my college degree is not in field directly related to marketing, I felt it would add to my credibility as a professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes. I see two real benefits of a study group: 1. You are held accountable for the assignments and keeping up with the reading. 2. The test covers the application of best practices as documented in the readings. If you are at a small firm your processes may not be as structured or as aligned with best practices. Being in a study group lets you hear how folks from other firms apply best practices or processes that they may have developed that will help affirm what is in the readings.

What would you recommend to anyone considering taking the exam?

Participate in a study group and focus the reading on the Marketing Handbook. Go to study group even if you didn’t finish the reading – you will gain benefit from the discussion of the application of the topics.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I would like to become a PMP and/or a SMPS Fellow.

Fun Fact About You / Hobby

I broke my leg this winter running on a treadmill. I didn’t fall or trip – just a regular treadmill run. I didn’t even know I broke it and continued running until the swelling and limping was too much to ignore. I’m going crazy and want to get back to my regular workout routine.

Jacobs has given me a lot of travel opportunities this year. Working for a global firm may give you a chance to apply your company’s proposal process on an international basis. I recommend it!

 

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CPSM Spotlight

Courtney-Kearney

Courtney Kearney

Owner | CKearney Consulting, LLC

Why did you pursue CPSM certification?

I pursued the CPSM certification for the professional benefits. I was pleasantly surprised to experience a great deal of personal and professional growth and the knowledge gained while studying for the CPSM is priceless.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

In 2013, I joined the SMPS Fort Worth CPSM Study Group. I committed to see it through and sit for the exam even though I was pregnant and had a three-year-old at the time, which took up the majority of what little free time I had available. I am so thankful to the study group and those that held me accountable to prepare and follow through to the exam. I took the CPSM exam nine months pregnant and learned I passed just days before giving birth.

What would you recommend to anyone considering taking the exam?

Through trial and error discover how you learn best. Some of us can read the Markendum once and ace the exam, others of us need to read it, take notes, re-read things, hear others talk about it, visualize it and all these resources are there at your fingertips. Take the time to try out different techniques so you can ace the exam too!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

My goal is to rock it as President of the 2017-2018 board and lead this chapter in the pursuit to best serve our awesome members.

Fun Fact About You / Hobby

My family is my hobby and gets any available free time! My Irish, bagpipe playing, fireman husband of ten plus years and our two amazing daughters (ages 7 and 3) keep me challenged and well loved.

 

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YP OKTOBERFEST OLYMPICS

SMPS Fort Worth Team Brought Home a 4th Place Win

Friday, September 25, 2015

Our SMPS Fort Worth team competed in the Oktoberfest Olympics this past Friday. 

Attendees pictured below (left to right):

  • Chrisine Jacoby | Business Development Manager for JQ
  • Jenny Moore
  • Ryan Barrera | Events Coordinator for Texas Health Resources
  • Tara Anderson | Marketing Manager for Hill & Wilkinson General Contractors
  • Jamie Knox | Senior Associate, Director of Business Development for BURY

 

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Event Recap: TxDOT Proposals 101

Did you know: NLCs are pass/fail and will be elminated within six months; good formatting is critical; use of headings is encouraged; there are new exciting details on electronic submissions? Read more to find out!

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Event Recap: How to Brand People

"Your brand is what Google says it is.” - Cathy Hutchinson, CPSM

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2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017–18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions...

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Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

READ MORE

Member Spotlight

Please give Eleanor Gach, Marketing Manager at Empire Roofing, a big Fort Worth welcome. Read on to learn more about Eleanor and her top marketing tip - it's a good one!

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Member Spotlight

Amy took the CPSM exam because she wanted to challenge herself. Read more about how beneficial the CPSM study group was when she was preparing for her exam and her recommendations to anyone considering taking it.

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Member Spotlight

Lindsey shares helpful questions to consider before taking on the CPSM exam. Read more to learn about her professional goals and life with three young children.

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Member Spotlight

Jennifer shares how her CPSM certification has changed her technical peers' perspective of her. Read more to hear her advice for anyone considering taking the CPSM exam.

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Member Spotlight

As our Chapter President this year, Krystal Bybee has demonstrated what SMPS commitment really looks like. Read more about the many hats she wears and what drives her to succeed.

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Member Spotlight

Learn about member Julie Shaffer, CPSM, Owner of Shaffer Creative, LLC. Read on to discover what she loves photographing and her recommendation to those taking the exam.

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