Education Recap

Beyond Good Grammar


On Monday August, 7 2017, SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented the tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents. Beyond Good Grammar helped answer three critical questions: 

  1. Where Do I Start? How to map out a writing assignment.
  2. What Now? Managing the process of drafts and revisions.
  3. When is it Done? Knowing when a piece is complete, and guidelines for putting the finishing touches on what you write and produce.


We write to create positive results!

5 easy steps to create a strong outline

  1. Choose (or be assigned) your topic
  2. Brainstorm 3-5 "talking points"
  3. Organize your talking points/other information in a way that makes sense (most important points first)
  4. Flesh out your main points with content and details
  5. Review and revise

When preparing to write these are the questions to ask yourself and to answer in your writing!

Revision cycle should be repeated at least twice!


Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

Be sure to read the recap from last year's workshop! January 20, 2016 Janell presented techniques to make our writing sharper and more effective using basic grammar rules, industry styles/standards and much more. 

Thank you Janell, great job!


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Thursday, August 25, more than 80 professionals and community leaders attended SMPS Fort Worth’s inaugural Steer Style Bingo event, benefiting the Fort Worth Herd and Make-A-Wish North Texas. Guests enjoyed hors d'oeuvres and music by Texas Country music artist Cody Gill while playing a life size game of Bingo with Rojo, Norman and Rusty (three Texas longhorns) at the Cowtown Coliseum. Read more about how Steer Style Bingo works here.

After no more than ten minutes, Rojo, Norman and Rusty each made their “Bingo contributions” in their individual pens and we had our winners! Due to the overwhelming popularity of the game, we held one final Bingo game at the end of the night. Bingo winners and raffle winners were able to choose from a number of goodies, thanks to our generous prize donors. Read More.

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Event Recap


Thursday, March 30, 2017

We had a blast at the event due to the amazing caliber of speakers and the new table talk format. A big thank you to each and every one of our participants:

  • Walter “Buzz” Pishkur | City of Arlington ( ) | Water Director
  • Brandom Gengelbach | Fort Worth Chamber ( ) | Vice President Economic Development
  • Elizabeth Mow, P.E. | North Texas Tollway Authority (NTTA) | Assistant Executive Director of Infrastructure
  • Loyl C. Bussell, P.E. | TxDOT Fort Worth District (@TxDOTFTWPIO) | Deputy District Engineer
  • Dan Lamers | North Central Texas Council of Governments (NCTCoG) | Senior Transportation Program Manager
  • Travis Kelly | Texas Central Partners, LLC (@TexasCentral) | Vice President, External Affairs
  • Christopher Harder, P.E. | City of Fort Worth (@cityoffortworth) | Assistant Director Water
  • Pat Acker, P.E. | Halff Associates | Vice President of Water Services | Representing the Greater Dallas Planning Council (GDPC)


Each speaker routed tables every ten minutes while the attendees remained seated in a "Table Talk" format. This allowed for a more intimate setting with deeper conversations. Here are some brief quotes from the things discussed:

  • Are you ready to go to the ballpark in autonomous vehicles? Get ready they are already in Arlington according to Walter “Buzz” Pishkur. The City of Arlington is innovative with more than just their transportation. Buzz gave great insight into the new robot and metering system and how Arlington has some of the lowest water costs in North Texas.
  • Brandom Gengelbach led lively table talks and thinks "it's a fun time to be in Fort Worth". Our city is growing and taking its “brand” to the next level. All the construction and growth we are experiencing is creating an opportunity to expand and build staying true to our unique style.  
  • Elizabeth Mow, P.E.  discussed population growth and how to make our roads work especially as we face being landlocked. She shared that in the next 5 years there will be $1B in expansion work!
  • Loyl C. Bussell, P.E. understands the struggle to differentiate within the requirements & forms but stressed the importance to do so. He also conveyed that TxDOT is busy “catching up” to the current growth we have already experienced. This explains why we are seeing a big push for work on the western side of Tarrant County.
  • Dan Lamers estimates 2025 for a rail trip between Fort Worth & Dallas. 
  • Travis Kelly confirmed Texas Central Partners is working on a Dallas to Houston one-seat high-speed-rail on the Texas Bullet Train.
  • After a successful pilot using telemetry on meters, Christopher Harder, P.E. shared plans to expand their use in 2017.
  • Pat Acker, P.E. represented the Greater Dallas Planning Council (GDPC) well explaining that they are actively working with surrounding communities and organizations regarding the re-use of treated wastewater and the development of green storm water infrastructure systems, which are two kinds of innovation that demonstrate wise use of our water resources.

It was great to partner with the American Society of Highway Engineers (ASHE) DFW which had about 40 ASHE members in attendance. 

Future of Transportation

Craig Galati, AIA, FSMPS, CPSM
Brian R. Barth, P.E. 

Brian is the district engineer for the Fort Worth District of the Texas Department of Transportation (TxDOT) speaks about the future of the DFW region. 

Craig Galati, SMPS Society President and Principal of LGA, a consulting firm practicing sustainability, architecture, and sociology, shares what he and his firm are seeing as the future in transportation.




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CPSM Spotlight


Cindy Sears-Clemmons, CPSM

Inside Sales Manager | Jacobs Engineering Group

Why did you pursue CPSM certification?

Since my college degree is not in field directly related to marketing, I felt it would add to my credibility as a professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes. I see two real benefits of a study group: 1. You are held accountable for the assignments and keeping up with the reading. 2. The test covers the application of best practices as documented in the readings. If you are at a small firm your processes may not be as structured or as aligned with best practices. Being in a study group lets you hear how folks from other firms apply best practices or processes that they may have developed that will help affirm what is in the readings.

What would you recommend to anyone considering taking the exam?

Participate in a study group and focus the reading on the Marketing Handbook. Go to study group even if you didn’t finish the reading – you will gain benefit from the discussion of the application of the topics.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I would like to become a PMP and/or a SMPS Fellow.

Fun Fact About You / Hobby

I broke my leg this winter running on a treadmill. I didn’t fall or trip – just a regular treadmill run. I didn’t even know I broke it and continued running until the swelling and limping was too much to ignore. I’m going crazy and want to get back to my regular workout routine.

Jacobs has given me a lot of travel opportunities this year. Working for a global firm may give you a chance to apply your company’s proposal process on an international basis. I recommend it!


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Event Recap

Brews & Views

Thursday, February 23, 2017

The SMPS Fort Worth chapter held our first-ever Brews & Views members-only event to discuss the recent SMPS Southern Regional Conference (SRC) held in February. Over breakfast and coffee the group participated in a great roundtable discussion about the conference sessions they attended and their favorite takeaways.

The conference kicked-off with a chapter leaders session were the Society President Criag Galati shared the vision statement for SMPS, "Business Transformed Through Marketing Leadership". 

Attendees agreed that this year’s opening keynote speaker, Jay Acunzo, was one of the best in SRC history. He opened with the idea that it has never been easier to be average which means now we have to be exceptional! Jay went on to share these steps to get yourself, your team or your company over the seemingly scary gab between where we are now and where we want to be. 

  1. Throw our aspirational anchor
  2. Find our principal insight
  3. Launch a constrained project
  4. Add what makes us unique
  5. Rally true believers
  6. Expand to create something exceptional

Jay told the story of how Death Wish Coffee did just this by thinking out of the box, using the available resources wisely, honing in on their audience and launching a unique brand allowing them to stand out in the market.

To remind our members of this great message, Brews & Views attendees received a bag of Death Wish Coffee K-Cups to help fuel them in their quest to become exceptional instead of just average. Check out the Death Wish Coffee story here.

This was the first year for the conference to have lunch time MAX (Market * Act * Exchange) sessions and they were a big hit! Perryn Olson, COSM, CCMP inspired us to be the change catalyst! As Rachel Platten's song reminds us we "might only have one match but can make an explosion!" 

Meloni McDaniel, AIA shared that we are not called to be mediocre but great. We need to find our "thing" that gets us through the hard work it takes to be great. If we all rise our leadership level we can cause a rising tide that raises all boats! By ourselves we are useless but together we are remarkable. She ended with a challenge to "go conquer this industry and be great!!!"

Jordan Hora concluded the MAX sessions by charging us to get out of the corner, we are the only ones keeping ourselves there. Switch off our screen & step into others reality. Be a voice for those not yet at the table. The future is the place we are going to create. Learn more about the speakers here

Brews & Views concluded with SMPS Fort Worth recognizing Pamela Conine, Marketing Manager for Dunaway Associates, for her hard work as the SRC Co-Chair. Great work, Pamela!

Thank you to all our members who attended Brews & Views! We look forward to the next one. Check out our social media (Facebook and Twitter) from the conference to see more photos, content and quotes.

Missing a few in this picture but absolutely loved the fantastic turnout from the Fort Worth members at SMPS SRC!

A few session topics discussed included:

  • Learning From Great Leaders and the Stories of Their Paths
  • Essentials of Ghostwriting
  • Value of Non-Technical Staff
  • Neuroselling from RFQ to the Boardroom
  • Being the Change Catalyst
  • Striving for Greatness Over Mediocrity
  • Video Killed the Written Star: Planning & Implementing Videos
  • Finding the Secret Recipe
  • One Wrong Project Ruins Your Brand
  • Change Your Perspective. Engage Your Clients. Realize Value.
  • Design-Build an AEC Content Marketing Program with Big Impact
  • Revenue Hiding in Plain Sight
  • Big Impact. Dare to Upgrade Your Personal Brand
  • The Evolution of an AEC Marketer

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Why Did You Join SMPS?

Member Video Campaign

We Need Your Help Showcasing the Benefits of SMPS!

In conjunction with the Rodeo Rocket Membership Derby, we are encouraging everyone to post a video on social media of you sharing why you joined SMPS Fort Worth and the value of being a member.

Here’s how to do it

  • Record the video via Facebook Live or share a pre-recorded video on your Facebook page
  • Be in a quiet location so you are easily heard and understood on your video
  • You must tag SMPS Fort Worth using our handle @SMPSFortWorth
  • Use the hashtag #membersloveSMPS
  • Keep the video brief, between 1-2 minutes
  • Make sure you include the value you get from your SMPS membership/why you joined/how it has helped you professionally and/or personally (this is very important!)
  • As a token of appreciation, SMPS FW will give a $5 gift card to the first 30 members who post a video! 
  • Post your video before May 1


Member quotes to inspire you

“I love how many opportunities there are to plug in and really become involved in the organization through committees, volunteering and networking events. I recently left my full-time marketing job to stay home with my newborn daughter, but SMPS helps me stay connected and keep my marketing skills sharp.”

Kaitlyn Dominguez - CKearney Consulting

“Everyone in SMPS is very friendly and welcoming. As an independent marketing consultant and business owner, I love that SMPS gives me the opportunity to bounce ideas off 'coworkers’ and industry peers."

Julie Shaffer, CPSM - Shaffer Creative, LLC

“My involvement in SMPS early on in my current career has really expanded my role and credibility within my company.”

Elizabeth Humble - PRIM Construction

“My firm encouraged me to become involved in SMPS so I decided to give it a try. I’ve really enjoyed expanding my network and getting to know people through all of the chapter events and programs.”

Abby Davis - Teague Nall & Perkins, Inc.

“I was encouraged by my manager to join SMPS and soon found myself involved in the membership committee, eventually leading to me becoming a board member! I’m thankful for SMPS and how I’ve made so many invaluable connections – both professional and personal – through the organization.”

Amy Amaya, CPSM - Freese and Nichols, Inc.

“When I started a new job, I discovered I would be responsible for several marketing tasks, many of which I had never done before since marketing was not my background. I joined SMPS and learned everything I needed to know to do my job well. I couldn’t have done it on my own. I also love that the programs and events give me an opportunity to catch up with other marketing professionals, celebrate accomplishments and grow both personal and professional relationships.”

Krystal Bybee, CPSM - The Rios Group, Inc.

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CPSM Spotlight


Courtney Kearney

Owner | CKearney Consulting, LLC

Why did you pursue CPSM certification?

I pursued the CPSM certification for the professional benefits. I was pleasantly surprised to experience a great deal of personal and professional growth and the knowledge gained while studying for the CPSM is priceless.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

In 2013, I joined the SMPS Fort Worth CPSM Study Group. I committed to see it through and sit for the exam even though I was pregnant and had a three-year-old at the time, which took up the majority of what little free time I had available. I am so thankful to the study group and those that held me accountable to prepare and follow through to the exam. I took the CPSM exam nine months pregnant and learned I passed just days before giving birth.

What would you recommend to anyone considering taking the exam?

Through trial and error discover how you learn best. Some of us can read the Markendum once and ace the exam, others of us need to read it, take notes, re-read things, hear others talk about it, visualize it and all these resources are there at your fingertips. Take the time to try out different techniques so you can ace the exam too!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

My goal is to rock it as President of the 2017-2018 board and lead this chapter in the pursuit to best serve our awesome members.

Fun Fact About You / Hobby

My family is my hobby and gets any available free time! My Irish, bagpipe playing, fireman husband of ten plus years and our two amazing daughters (ages 7 and 3) keep me challenged and well loved.


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Event Recap

Steer Style Bingo

Thursday, August 25

Thursday, August 25, more than 80 professionals and community leaders attended SMPS Fort Worth’s inaugural Steer Style Bingo event, benefiting the Fort Worth Herd and Make-A-Wish North Texas. Guests enjoyed hors d'oeuvres and music by Texas Country music artist Cody Gill while playing a life size game of Bingo with Rojo, Norman and Rusty (three Texas longhorns) at the Cowtown Coliseum. Read more about how Steer Style Bingo works here.

After no more than ten minutes, Rojo, Norman and Rusty each made their “Bingo contributions” in their individual pens and we had our winners! Due to the overwhelming popularity of the game, we held one final Bingo game at the end of the night. Bingo winners and raffle winners were able to choose from a number of goodies, thanks to our generous prize donors.

Bingo Winners

Basket 1 – Four Texas Rangers Tickets to Tampa Bay Rays game donated by Stantec

Basket 2 – One Free Night Stay at the Hyatt Place Stockyards donated by Hyatt Place

Basket 3 – One GoPro donated by JQ 

Each basket also included:

  • Four tickets to the Rodeo donated by Cowtown Coliseum
  • A $100 gift card to Del Frisco’s donated by The Rios Group
  • A bottle of Texas wine donated by Destiny Silva, Dunaway & Associates
  • A Goodnight Cowtown book donated by Diana Witherspoon Rivera
  • A Fort Worth Landmarks golf towel donated by SMPS

Raffle Prizes:

  • $100 H3 Steakhouse gift card donated by Jacobs Engineering
  • $50 Reata gift card donated by Dawn Shannon, Quorum Architects
  • Four Roller Derby tickets donated by Jaime Knox, Stantec
  • Two bottles of Texas wine donated by Amy Amaya, Freese and Nichols, Inc.

Make-A-Wish North Texas

At the event, SMPS Fort Worth presented a $1,000 donation to Make-A-Wish North Texas, accepted by Shelby Blue, Development Coordinator. Shelby shared about the organization’s mission and dedication to granting wishes for children diagnosed with life-threatening medical conditions. Eight-year-old Wish Ambassador Grace Cooper and her family also attended the event. Grace spoke about her wish of being in a parade at Disney World and how Make-A-Wish made it possible, saying, “Because of people like you, my wish came true!” 

Volunteer of the Year

SMPS presented Meagan Loughrey, Senior Marketing Coordinator at JQ, with the 2016 Volunteer of the Year award. Meagan has been a vital part of the Programs and Education Committee this past year. She has now become the first ever Education Director for the chapter.

Thank you

SMPS Fort Worth President, Jenifer Batchelder, CPSM, and President-Elect, Krystal R. Bybee, CPSM, presented a gift of appreciation to Shonnah Driver, SMPS Past-President, for her hard work and effort coordinating the event. Thank you to this amazing lady for working her tail off the last two years to make this event a reality! 


The event’s profits exceeded $5,000 which is remarkable for the chapter’s inaugural signature event. Seventy percent will be distributed to The Fort Worth Herd while the remaining monies will be used by the SMPS Fort Worth will develop a new scholarship program to advance the membership and outreach of the society.  


  • Title Sponsor – Stantec
  • Food Sponsor – Gorrondona & Associates, Inc.
  • Bar Sponsor – Baird, Hampton & Brown, Inc.
  • Center Pen Sponsor – SKANSKA
  • Left Pen Sponsor – The Rios Group
  • Table Sponsor – Hyatt Place
  • Table Sponsor – Professional Service Industries, Inc. (PSI)
  • Banner Sponsor – JQ Infrastructure
  • Banner Sponsor – Guidepost Solutions
  • Banner Sponsor – Tarrant Regional Water District
  • Banner Sponsor – The Marketing Blender


Enduring Symbols ~ Entertaining Millions ~ Educating Generations


Watch this short one minute video to see the Old West come to life before your eyes during the Fort Worth Herd’s twice-daily cattle drive.

Article Written By: Kaitlyn Dominguez, Communications Manager for CKearney Consulting, LLC


Photos Courtesy of jshafferphotography

jshafferphotography | photo gallery




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Sponsor Spotlight

How the A/E/C industry can help prepare the next generation of leaders?

Communities are where we work, live and raise our children. At Joeris, we seek to partner and build lasting relationships within our communities, especially with those that educate our children.

We have a long history of partnering with school districts to help enrich students’ education and future prospects. One way we’ve seen success is by helping teachers come up with real world scenarios where math and science are used in the construction industry. These examples help answer the age old question, ‘when am I ever going to use this in the real word?’

In addition, to showing students how the things they are learning today can be applied in the future, we want to provide them tools to help them make some of the life-changing decisions they will face, like choosing a college or a career path. Entering high school and choosing an endorsement for the next four years can seem like a daunting decision.

We want to be of service to the schools and communities where we build. Without a commitment to community, there would be no progress for the future. We feel one of the best ways we can support our local communities is by helping our students explore the opportunities they have. If you’d like to find out ways your firm can serve our communities in one of its most fundamental levels, education, we would love to hear from you!

SAmples from workbooks we’ve created

Below are a couple of sample out of workbooks we’ve created to show students some of the real-life applications of what they are learning.


The infograph below let’s students know that there is no wrong decision and that this decision won’t determine the rest of their lives. 



Contact Joeris Today

(817) 204-0770 |

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Member Spotlight

George Bowden

Marketing Strategist | Freese and Nichols, Inc.

Why did you join SMPS?

Professional development and accreditation, networking and peer support.

Fun Fact About You / Hobby

Last year, I earned a Master of Journalism from the University of North Texas (one class at a time for five years) and won a provisional book contract though UNT’s Mayborn Literary Nonfiction Conference. The book is about my father-in-law’s experience as a 19-year-old Marine fighting in the Chosin Reservoir during the Korean War; no boot camp training, temperatures at 20 below zero and outnumbered by the Chinese 8 to 1.

What is a marketing challenge that you overcame and how?

Proposal workload can be overwhelming. During a stressful, crazy-busy time, a senior-level technical leader told me, “Never tell me ‘no’ (REALLY awkward pause). Let’s work on a solution together.” I learned how important our work can be to others and how to focus on what I can do best and, when needed, be assertive and confident enough to ask for help.

What is your top marketing tip?

When kicking off a proposal, take a risk, and ask the “stupid” questions … sometimes the answers you get are brilliant. Our engineers love their work and take pride in solving problems. Those questions can demonstrate a sincere interest in their work and may help trigger an out-of-the-box, more strategic line-of-thinking.

What is your personal professional goal for this year?

To keep growing and continue learning, and to become more efficient and strategic in my proposal management.

What was the best tip anyone ever gave you regarding your profession?

Treat everyone as if they have “WIIFM” on their forehead – “What’s in it for me?” A pearl from my first boss my first week out of college. Taught me to stay focused on others and to show how I can help them solve their problems and achieve their goals.


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Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.


Member Spotlight

Please give Eleanor Gach, Marketing Manager at Empire Roofing, a big Fort Worth welcome. Read on to learn more about Eleanor and her top marketing tip - it's a good one!


Member Spotlight

Amy took the CPSM exam because she wanted to challenge herself. Read more about how beneficial the CPSM study group was when she was preparing for her exam and her recommendations to anyone considering taking it.



Member Spotlight

Lindsey shares helpful questions to consider before taking on the CPSM exam. Read more to learn about her professional goals and life with three young children.


Member Spotlight

Jennifer shares how her CPSM certification has changed her technical peers' perspective of her. Read more to hear her advice for anyone considering taking the CPSM exam.


Member Spotlight

As our Chapter President this year, Krystal Bybee has demonstrated what SMPS commitment really looks like. Read more about the many hats she wears and what drives her to succeed.


Event Recap

The North Texas region will continue to add residents and jobs well into the future. This program brought together the plans that are in place today for major investments in transportation and water considering the region’s anticipated growth.


Member Spotlight

Learn about member Julie Shaffer, CPSM, Owner of Shaffer Creative, LLC. Read on to discover what she loves photographing and her recommendation to those taking the exam.


CPSM Spotlight

Cindy Sears-Clemmons has been a pillar of our Chapter since its inception. Learn more about what drives her and why she should stay away from treadmills!