Event Recap: InDesign Workshop

This spring, SMPS Fort Worth invited Julie Shaffer, CPSM, of Shaffer Creative to lead a two-day InDesign Workshop focusing on tips and tricks for building proposals faster and more efficiently. Held at Teague, Nail and Perkins’ (TNP) Fort Worth office, Julie guided a total of over 40 attendees (the second day was sold out!) through an interactive schooling on the InDesign CC workspace.

Day 1 of the workshop included tools, panels, frames, swatches, layers and styles. Attendees also received a take-home workbook with InDesign elements detailed during the day’s training. Read the full recap and see more pictures on Shaffer Creative's website

Day 2 of the workshop included more advanced proposal tips. Attendees again received a take-home workbook with InDesign elements shown during the training, including paragraph, character and object styles; next styles; nested styles; table and cell styles; scripts; custom dictionaries; table of contents creation; and plenty of shortcuts. Read the full recap and see more pictures on Shaffer Creative's website

Thank you Julie for a wonderful workshop! And thank you to Shaffer Creative for sharing the workshop recap on which this article is based.

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Event Recap: LinkedIn 2.0

Earlier this year, more than 60 attendees met at the Petroleum Club in Fort Worth to hear our panelists speak on using LinkedIn for business at our LinkedIn 2.0 seminar. Highlights and tips from the seminar included:

  • Turn inward before you turn outward by getting the stories from your team on current projects, bios, and their expertise.
  • Create templates they can use to make it easier for the internal team to share information on their jobs.
  • Do an internal training on what LinkedIn is and how it can be used so people understand how it can help the company with the right information provided from their experts.
  • Hiring an intern was also suggested.
  • How do you get staff to use the templates? - Robin targeted sales people first on how to use LinkedIn and the stories as a sales tool. Then she trained HR on how to use LinkedIn as a recruiting tool. Once they saw the success, those groups kept using it and that set up her conversation with leadership.
  • Trying to improve communication and educate the client, Vince takes pictures every time he steps onto a job site, post those and brag on the contractor teams and architects. Most of the time those teams will repost what he put on LinkedIn to give him even more exposure on what is happening at the university. Business acumen, brand awareness, and recruitment per Rachel.
  • Culture blog every 3 days, same content going out on all social media platforms. Store managers use these posts to recruit new people to apply for positions. Connect with people who are viewing the post to increase your network. Rachel does 2 photo shoots a year that can show the culture and she uses them during slow blog times. Carrie said its very time-consuming finding content for LinkedIn, so they will search for 3rd party content to post. Find targeting news conveys your companies culture or to support what you sell.
  • Each organization must have guideline on what your allowed to post or not. Never criticize anyone on your site, post lessons learned instead to make it a learning experience and keep it positive. It might be good to even make them official.
  • One way to get people excited about your company from a recruiting standpoint is to post your own interview experience and excitement about the company like Carrie did. Have a great cover photo that draws people to the page and use your people to be authentic to recruits. Rachel even wrote about her maternity leave experience and how the company helped her through it all. Another idea is to do an employee spotlight once a month to again show the real people in the office that love their jobs.
  • If you are open to learning about new opportunities or actively looking for a new position, add #ONO to your title or in your summary. This stands for “Open to New Opportunities”, and allows recruiters to do a search and find your information easier.
  • When connecting with people you haven’t physical met, send a not with the connection request. Do not just send blind connections because those will be denied.
  • Ways to measure success to leadership are the number of followers your site has, number of candidates applying for positions, how many people are viewing your post. A few people track what companies they are stealing good people from and who might be stealing their people.
  • The enterprise employer account is very expensive, $10k per seat to get access to anyone that has a profile but then you access to over 10 million people. One way to help with the cost is to move all search efforts to LinkedIn and delete other search sites. The enterprise personal account gives you more search capabilities and ways to contact more people.

 

Here’s a look at our speakers:

Moderator: Pamela Conine, CPSM

Pam is a former SMPS Fort Worth Chapter President and was co-chair of the 2017 Southern Regional Conference in Dallas. 

 

Vince Yauger, AIA CCA, CCM, LEED AP, PMP UTS Office of Facilities Planning and Construction

Mr. Yauger has 37-years’ experience in design and construction, working as a project manager for both private industry and the government sector. His construction experience covers a broad spectrum of building types, ranging from small residences to multi-million dollar multi-family high-rise, airport terminals, and higher education projects. Vince currently serves as the Senior Resident Construction Manager for the North and East Texas Regions of the University of Texas System Office of Facilities Planning and Construction - managing new construction and major renovation projects at the University of Texas at Dallas campus since 2007.

Vince earned a Bachelor of Environmental Design (Architecture) from Texas A&M University, with additional graduate studies in Architecture and Management. He holds multiple professional certifications: Project Management Professional (2011), CSI - Certified Construction Contract Administrator (2006), CMAA – Certified Construction Manager (2017), LEED Accredited Professional (2004), and Registered Architect (1999 - Texas).

 

Robin Shermer – Freese and Nichols Director of Marketing

Robin distills and transforms complex issues into communications that make brand promises clear and compelling to clients, recruits, and employees – which helps deliver long-term sales and growth for her company. With 20+ years in the corporate environment and in the A/E/C industry specifically, Robin understands the unique marketing needs of a professional services firm. Working with executives and employees at all levels, she focuses on building relationships to drive positive change.

She leads a 19-person team of communications / PR specialists and business development support professionals aimed at growing sales, reinforcing brand messaging, and promoting Freese and Nichols' great culture. With 700+ employees, Freese and Nichols, Inc. is an engineering and consulting firm serving clients across the southern United States. Freese and Nichols plans, designs and manages major water and infrastructure projects for a variety of federal, regional and local clients. It is the first engineering/architecture firm to receive the Malcolm Baldrige National Quality Award. Learn more at www.freese.com.

 

Carrie Corcoran – BOK Financial Talent Attraction Specialist, Vice President

Carrie is a connector by design which is why she loves employer branding and telling employee stories in an authentic manner. She enjoys helping companies engage, attract and retain talent. She's crazy about the candidate experience and making sure a brand leads with heart. 

While at Hilton, she had the pleasure of managing and executing an enterprise global Glassdoor program, developed many recruitment marketing campaigns and created and delivered "Rock Your Talent Brand" LinkedIn training for recruiters. 

She's also led and developed a career site redesign, pioneered visual job descriptions and revamped the candidate experience for a contact center solutions company, shifting the focus to the candidate experience and less on the process. 

She's a closet recruiter and believes sharing is caring. Her philosophy is Job it Forward. She's always connecting people to opportunities and making introductions. She's had the pleasure of working with and connecting with phenomenal people. She believes you always get the best of others when you give the best of yourself. 

 

Rachel Kennedy – The Container Store Recruiting Manager

Rachel is the Recruiting Manager for The Container Store. She started her career leading talent acquisition at The Beck Group, a commercial architecture and construction firm headquartered in Dallas, where she built a national summer intern and college recruiting program, mentorship program, and led employee engagement & career path development. She loves her role as Recruiting Manager for The Container Store in the retail industry, focusing on strategic social media initiatives and talent acquisition. Rachel attended Austin College (home of the fighting kangaroos) and received her Master’s degree at Southern Methodist University in Dallas, Texas. Outside of work, Rachel loves food, photography and spending time with her husband and baby boy.

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DEADLINE EXTENDED: Call for Nominations | President-Elect and Membership Director

2018-19 SMPS FORT WORTH CHAPTER BOARD OF DIRECTORS

The SMPS Fort Worth Chapter Nominations Committee is seeking qualified candidates to fill the following positions on the 2018-19 Board of Directors:

  • President-Elect
  • Membership Director

DOWNLOAD NOMINATION FORM

NOMINATION ELIGIBILITY REQUIREMENTS

To qualify for a position on the Board of Directors, you must meet the following requirements:

  • Be a member of SMPS.
  • Have the endorsement of your firm (see nomination form).
  • Have the ability to treat the board position as a high priority career extension.
  • Be willing to make a commitment to serve on the board of directors, understanding that this can, at times, be a commitment of several hours per month.
  • Actively participate in chapter events and planning activities.
  • Be committed to the advancement of SMPS, both as a local chapter and a national organization.
  • Be a team player that contributes personally and professionally, treating all chapter members and other board members with respect.

Nominations may be made by individuals (self-nominations are the most common method).

Please submit a completed nomination form by June 10, 2018, to president-elect@smpsfortworth.org

FOR MORE INFORMATION

If you have questions about the nominations process or about service on the SMPS Fort Worth Chapter Board of Directors, contact President-Elect:

Lynn Ducas | 318.771.2818 | president-elect@smpsfortworth.org

 

DESCRIPTION OF BOARD OF DIRECTORS POSITIONS

President-Elect

  • Must have served on the SMPS Fort Worth Board of Directors for one year.
  • Attends all board meetings.
  • Attends all programs and events (to the extent possible).
  • Recruit and train replacement.
  • Champion for welcoming new Chapter members and registering new members for their first complimentary program/event.
  • Develops Nomination Committee and manages the process for assembling and electing the Board of Directors for the next fiscal year.
  • Attends Southern Regional Conference in the spring – paid for by the chapter.
  • Attends Headquarters’ annual President’s Leadership Symposium (PLS) in the spring – paid for by the chapter.
  • Supports the President, as needed in overseeing and mentoring committee activities.
  • Fills in for President when unable to attend a function.
  • Acts as liaison to Society Headquarters.
  • Serves a three-year term: September 1, 2018 to August 31, 2021.
    • President-Elect automatically advances next year to the position of President, then remains on the Board for a third year as Immediate Past President.

Programs Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Plans chapter programs (panels, lectures, etc.) in accordance with National guidelines.
  • Holds regular committee meetings and directs committee in the planning of all chapter programs.
  • Makes all necessary arrangements to host programs.
  • Provides CEU forms at each event.
  • Oversees and/ or coordinates volunteers for set-up and clean-up for each event.
  • Purchase speaker gifts and send thank you notes to speaker(s).
  • Reports required program information to SMPS National.
  • Prepares and submits annual Program Report (Due Sept. 30).

Education Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Plans chapter education events (workshops, roundtables, etc.) in accordance with National guidelines.
  • Holds regular committee meetings and directs committee in the planning of all chapter education.
  • Makes all necessary arrangements to host education events.
  • Provides CEU forms at each event.
  • Oversees and/ or coordinates volunteers for set-up and clean-up for each event.
  • Purchase speaker gifts and send thank you notes to speaker(s).
  • Reports required program information to SMPS National.
  • Prepares and submits annual Education Report (Due Sept. 30).

Membership Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Creates and maintains membership recruitment and retention plan.
  • Tracks monthly membership expirations and follow-ups.
  • Tracks member prospects.
  • Holds committee meetings.
  • Organizes quarterly new member orientation events
  • Manages registration and welcoming committee at each event, or finds replacement
  • Assigns board members to make contact with current members in order to invite member to programs & events, and establish contact for sponsorship requests
  • Oversees new member on-boarding

Sponsorship Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of sponsorship initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Develops and maintains sponsorship plan.
  • Coordinates sponsor recruitment and recognition.
  • Develops sponsorship-related materials: price list, letters, etc.
  • Maintains ongoing sponsor database, including history.
  • Writes thank you notes to sponsor(s).

Communications Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of communications initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Manages and enforces chapter’s strategic communications plan, to include the Society’s and the Chapter’s brand visual identity standards
  • Oversees and the chapter’s communication platforms - Chapter Website and Social Media.
  • With the aid of the committee, coordinates the following:
    • Meetings/events e-blasts
    • Chapter’s calendar of events
    • Weekly blog
    • Call for Sponsors e-blasts
    • Website maintenance and updates
    • Social Media Posts
    • Graphics needs (with in-kind graphics sponsor)
    • Press releases
    • Print

Treasurer

  • Attends all board meetings and majority of chapter events.
  • Recruits and trains replacement.
  • Receive, hold and safeguard all funds for the chapter.
  • Maintain registration records for events and collect all fees for events.
  • Maintain a complete set of accounting records that include all funds received and disbursements made along with any outstanding accounts receivable and unpaid obligations.
  • Maintain the chapter’s financial records in such form and detail as to permit preparation of financial management reports for the Board and others and preparation of tax returns or information returns as required by law.
  • Arrange for an annual audit of the chapter’s books and records by an independent accounting firm or a chapter audit committee.
  • As primary account holder, reconcile the bank statement with books monthly, and update bank signatory records with each change in the chapter’s officers.
  • Assume responsibility for the accurate and timely filing of federal and state tax returns, and work with the chapter’s accountant or the SMPS Headquarters’ Office if necessary to prepare the necessary reports, IRS Forms and Tax Return (Due Jan 15th).
  • Submits required annual chapter financial report to the Society Headquarters each year. (Due Sept. 30)
  • Prepare chapter budget for coming year in the method prescribed by the chapter board or the finance/budget committee.
  • Provide for the secure investment of surplus or reserve funds in bank CDs or other appropriate investment accounts, as directed by the board.
  • Ensures the chapter sponsored events are coordinated and expenses reimbursed.
  • Serves a two-year term on even years: September 1, 2018 to August 31, 2020.

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Event Recap: Sponsor Appreciation

SMPS Fort Worth spent Valentine’s Day Eve with our treasured chapter sponsors at our first-ever “We Love Our Sponsors” sponsor appreciation event. We treated attendees to a night of networking and fun at Acre Distilling, where we tasted the distillery’s handcrafted spirits and savory treats.

Thank you to our chapter sponsors:

Platinum Level – The Rios GroupGorrondona and Associates

Gold Level – Baird, Hampton and BrownFreese and Nichols

Silver Level – Dunaway; JQ Engineering; Braun Intertec; CKearney Consulting; Shaffer CreativeIntertek-PSI

In-Kind – PIC Printing; Craftwork CoffeeChad Cooper with Halo Branded Solutions

We are so thankful to those of you who have been with us for many years and those of you who are brand new with us! It’s been a great journey so far and we’re excited to see what the rest of the year holds.

 

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Event Recap: Steer Style Bingo 2017

Steer Style Bingo

Thursday, October 19

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program. Guests enjoyed hors d'oeuvres and music by Texas Country music artist Jason Ashley while playing a life size game of Bingo with Rojo, Norman and Rusty (three Texas longhorns) at the Cowtown Coliseum. Read more about how Steer Style Bingo works here.

Prizes

Bingo winners and raffle winners were able to choose from a number of goodies, thanks to our generous prize donors.

Bingo Winner Basket 1 - One-night Stay at the Fort Worth Omni Hotel

Bingo Winner Basket 2 - One-night Stay at the Fort Worth Hilton Hotel

Bingo Winner Basket 3 - One-night Stay at the Fort Worth Sheraton Hotel

Each basket also included:

  • 4 tickets to the Modern Museum
  • A bottle of TX Whiskey
  • A 6-pack of Martin House Brewing Company beer
  • The Reata Restaurant Cookbook
  • A $50 Tim Love Restaurant gift card and a Yeti tumbler donated by CKearney Consulting
  • An air plant arrangement donated by SMPS Fort Worth
  • A photography session donated by local photographer Stacy Bogan
  • A Sub Z cooler donated by Steve Shultz 

Side Bet 1 Winner Prize  - “What’s for Lunch” Gift Card Pack with cards to Taco Heads, Starbucks and Chick-fil-A donated by SMPS Fort Worth

Side Bet 2 Winner Prize  - Steer watercolor artpiece from artist Jan Riggins

Side Bet 3 Winner Prize - Pendant Necklace donated by Kubes Jewelers

Door Prizes
Gift Certificate donated by Capital Grille
Stella & Dot Necklace donated by Destiny Silva
Mary Kay Basket donated by Billie Gillespie, Mary Kay Director
Fort Worth-Themed Basket donated by Rachel Phillips
Wine Basket donated by Rachel Phillips
Car Care Basket donated by Demand Car Care
Photoshoot donated by local photographer Stacy Bogan
Phone Fans from HALO branded solutions

Scholarship Winners

SMPS presented Katie Lippe with the Southern Regional Conference Scholarship and Stephanie Byrd with the Emerging Professional Scholarship. Both of these scholarships were funded with profits from the 2016 Steer Style Bingo event.

Thank you to Committee Director Shonnah Driver

SMPS Fort Worth presented a gift of appreciation to Shonnah Driver, Steer Style Bingo Committee Director, for her hard work and effort coordinating the event for a second year in a row (while pregnant this year!). 

Financials

The event’s profits exceeded $9,000. Seventy percent will be distributed to The Fort Worth Herd while the remaining monies will be used to fund the SMPS Fort Worth scholarship program to advance the membership and outreach of the society.  

BIG THANK YOU TO OUR EVENT SPONSORS

  • Presenting Sponsor – Stantec
  • Food Sponsor – Gorrondona & Associates, Inc.
  • Food Sponsor – Baird, Hampton & Brown, Inc.
  • Steer Pen Sponsor – The Rios Group
  • Steer Pen Sponsor – Key Construction
  • Steer Pen Sponsor – JQ Infrastructure
  • Steer Photo Sponsor – Southland Holdings
  • Entertainment Sponsor – Dunaway and Associates
  • Table Sponsor – CKearney Consulting
  • Table Sponsor – Guidepost Solutions
  • Table Sponsor – Woodlake Outdoor
  • Table Sponsor – CP&Y
  • Table Sponsor – Kubes Jewlers and Shaffer Creative
  • Table Sponsor – Baird, Hampton & Brown, Inc.
  • Banner Sponsor – Marksman Security Corporation
  • Banner Sponsor – First Texas Insurance Services, L.C.
  • Banner Sponsor – Intertek-PSI
  • Banner Sponsor – TRW Family of Companies

WHAT IS THE FORT WORTH HERD?

Enduring Symbols ~ Entertaining Millions ~ Educating Generations

 

Watch this short one minute video to see the Old West come to life before your eyes during the Fort Worth Herd’s twice-daily cattle drive. www.fortworthherd.com

 

Photos Courtesy of Daquirie Thanphirom

 

 

 

 

 

 

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Event Recap: TxDOT Proposals 101

Norma Glasscock, PEPS Fort Worth Service Center Manager for the Texas Department of Transportation (TxDOT), spoke to SMPS Fort Worth on Thursday, September 28 about best practices for preparing successful TxDOT proposals. The sold-out event was a huge hit. Here are a few notes on what Norma shared.

Introduction

 

  • Norma Glasscock
  • PEPS Fort Worth Service Center Manager
  • A member of the LEAD program that originally established the Professional Engineering Procurement Service in 2013
  • Fort Worth Service Center Manager since 2014

 

Successful NLC’s

  • Check the Minimum Requirements
    • Requesting one person or more
    • Require a P.E. registered in the state of Texas
    • Provide the License Number
    • Years of experience its requested
      • List the beginning month and year as well as the ending month and year
      • Understand that the projects may overlap but the time will not be counted twice
        • Example:  1/16 to 5/16 (5 months) and 3/16 to 12/16 (10 months), This would be 12 months, not 15 months
      • Three projects occurring in the same year does not equal 3 years’ experience
  • Demonstrated experience
    • Do not just list projects, provide the role and responsibilities performed
  • Review of the NLCs
    • Pass/Fail. The content of the NLC attachment will not be evaluated.
    • PEPS procedure, review by SME on the CST and the Procurement Engineer
    • FTW procedure, review by SME on the CST and the Service Center Manager
    • Breakdown NLC Minimum requirements and check each requirement individually
    • Any NLC qualification in question for disqualification
      • SCM, Procurement Engineer, and SME discuss the issues
    • Notify the PEPS Division Director on any disqualification and the basis for that disqualification

Tips to Answer RFQ Questions

  • Human Element
    • Every CST is different
  • Keys that seem to be common
    • Good formatting
      • Headings that follow the elements of the question
      • Mixture of dialogue and bullets
    • Good flow
      • Follow the question, no hunting for the answer
      • Concise language
    • Do not start with a marketing introduction
    • Answer the question
      • Common element in top contenders, immediately start with the answer to the question
  • Introduce your team
    • Weave the team member into the answer, make the team relatable
      • John Doe has used this approach on the No Name Project
      • This was his challenge
      • This was his solution
      • This was the benefit to his client
      • Short and concise

How to Prepare a Successful Proposal

  • GOOD FORMATTING
    • The formatting sets the stage for the proposal
      • Clean
      • Concise
  • Use the experience of the PM and the Key Task Leads in addressing the topics
      • Don’t just provide a resume of the PM and Key Task Leads
      • Demonstrate through the topics that the team was built to address the contract needs

**It is your space to use as you see beneficial--- If you feel there is expertise on your team not covered in the topics that is relevant to the needs of the contract, use a portion of the space to share with the evaluator.

 

Question and Answers:

Q&A #1:

What should we use for bullets in the Question and Response template? It is not very user friendly.

  • PEP’s is working on a solution to make the template more user friendly.

 

Q&A #2:

How do you score extra information included in the response that is relevant to the question?

  • There is a section in the scoring for extra relevant information.

 

Q&A #3:

Will we have access to the PowerPoint slides shown today?

  • The PowerPoint slides have been provided to all who registered and attended.

 

Q&A #4:

Do the same principles of filling out a PEPs form apply to a Design-Build form?

  • Yes

 

Q&A #5:

Do you read or skim through submittals?

  • We read each submittal thoroughly. It is unfortunately hard to stand out amongst a lot of submittals.

 

Q&A #6:

If the format is so important, why are we not given much freedom on how to format the forms?

  • We had a lot of people abusing the formatting. There are still ways to format in the text box.

 

Q&A #7:

When will the NLC’s go away?

  • Within the next six months.

 

Q&A #8:

Will the preclusions list go away?

  • It depends on the fairness of the RFQ. Just because one did the schematic phase does not mean they should do the PS&E.

 

Q&A #9:

Will submittals eventually be electronic?

  • This will likely happen within the next two years. There is an issue with security and electronic submissions.

 

Q&A #10:

Do other districts follow the same procedures?

  • All districts have the same guidelines. However, there is some subjectivity due to human condition.

 

Q&A #11:

Why are the qualifications so strict?

  • The reviewers are looking for expertise for the project.

 

Q&A #12:

When a new RFQ comes out, may we ask why they require certain years of experience?

  • Ask during the allotted time you may submit questions.

 

Q&A #13:

May we know more information about the team selection committee?

  • Norma Glasscock will ask.

 

Q&A #14:

What is the scoring criteria for questions that have multiple parts?

  • That question will have scoring criteria for each part.

 

Q&A #15:

What is the scoring criteria for CST forms?

  • The forms are scored as 1 – 5. If you receive a three, it means you met the criteria required to answer the question. Firms who scored a four or a five not only met the criteria, but stood out from the others. They have something to offer to TxDOT. They can save TxDOT time and money.

 

Q&A #16:

Is it required to use the maximum character limit?

  • It is better to use all of your space.

Q&A #17:

How does TxDOT decide how much space is needed to answer a question?

  • They base it on how much information is required to answer the question.

 

Q&A #18:

Why does the NLC character count vary?

  • TxDOT is making sure that you have ample amount of space to answer the question. Do not worry if you do not use all of the space provided with NLC questions.

 

Q&A #19:

May we know more about the project than what is already provided?

  • Do not worry about the scope so much. Focus more on providing a good Project Manager. The scope provided varies based on the district.

 

Q&A #20:

Will the issue of opening some documents in the RFQ be resolved?

  • TxDOT is still working on the issue.

 

Q&A #21:

How does TxDOT determine when to send out a Questions and Answer document for a RFQ? TxDOT does not always issues this document on each RFQ?

  • TxDOT may get questions they cannot answer.

 

Q&A #22:

What NLC’s will become qualifications?

  • Utility, Public Involvement, and Design Utilization.

 

Q&A #23:

Why would TxDOT not request a major category to be represented at an interview?

  • It depends on who they want to talk to in the interview.

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Event Recap: How to Brand People

“Your brand is what Google says it is.”

Cathy Hutchison, CPSM, SMPS Dallas Chapter member and Marketing Director at Idibri (Acoustic Consultants), challenged us to identify and capitalize upon our personal brand and support our staff to do the same. Read more on her blog. Cathy presented to SMPS Fort Worth on the following:

 

  • How to Craft Your Image

    • Add contact information to resumes.

    • Focus social media feed on technical information and thought leadership – where staff is presenting, articles they are writing, etc.

    • Image can be designed.

    • If you aren’t using your social media channels professionally, mark them private.

    • Fill out your MySMPS profile – it ranks high in Google.

    • Optimize your LinkedIn profile and take your name.

    • Take yourself out of organic search.

    • Put full name in copy to push it up a few more times.

    • If you share a name with a celebrity, you will lose.

    • Control what you can control.

      • Photos

      • Messaging

      • Platforms

        • Pinterest – mostly women

        • Instagram – artsy (Architects tend to use it well.)

        • LinkedIn – most important for professional network

    • Grab your social media name everywhere, even if you don’t plan on using it.

    • Invest in great headshots.

      • Make sure headshots match your culture – friendly and accessible = no jackets/ties.

      • Your expression matters.

    • Messaging – what’s the big idea of your brand? For Idibri, it’s engagement.

    • Issues – determine specialist(s) for each issue.

    • Keep people on brand and message.

    • Brand takes a long time to permeate.

    • Tagline

      • Use the strengths from Strengths Finder 2.0 to identify to help identify three words that define your personal brand.

      • Strengths Finder 2.0 has some great language to use as a starting point for staff bios.

  • Benefits of Differentiation

    • Differentiation makes you memorable.

    • Physical differentiators stick in people’s heads. Use color, unique history, quirks, hobbies, and niche to differentiate your brand.

 

  • You Can Win at SEO

    • Use an uncolored browser (like duckduckgo) to search for yourself without bias.

    • File name matters: firstname-lastname.

    • Buy your domain name.

    • Use wix.com or blogger or WordPress to put up a one page website.

    • Make sure your name is somewhere in the text.

    • What you name your bio pages matters.

    • Name subpages.

    • Google likes hyphen better than underscore.

    • Be consistent with your language on your profiles.

    • Leverage LinkedIn’s ranking.

  • Bio copy

    • Write two years ahead – for where you are going. Allows for visualization.

    • Be truthful and authentic.

    • Link to email and social media.

    • If culture is risk adverse, don’t offer contact info online.

    • LinkedIn

      • Reset settings.

        • Share profile edits – no

        • Who can see your connection – on (if appropriate)

        • Viewers who also viewed – off

      • Activity matters – show longevity at your firm by listing current position with previous positions in the narrative.

    • Write bio that connects – first person (unless government SF330 – then third person).

    • Use personal messages.

    • Quantify your bio.

    • Research people that write bios well for inspiration.

 

Additional Notes:

  • Read Rainmaking by Ford Harding.

  • Use social media scheduling tool like Buffer or Hootsuite.

  • Post to your city’s “People on the Move” (Bizjournal).

  • Pitch ideas to trade magazines.

  • Headline is most important.

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2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017-18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions on September 1, 2017:

 

Newly Elected Directors:

  • Education Director - Destiny Silva (Dunaway Associates)
  • Programs Director - Lindsey Corradino (TRW Family of Companies)
  • Sponsorship Director - Jodi Davis (Braun Intertec Corporation)
  • Communications Director - Kaitlyn Dominguez (CKearney Consulting)

 

Newly Elected Officers:

  • President-Elect - Lynn Ducas (Intertek-PSI)
  • Secretary -  Gloria Moss (JQ Infrastructure)

 

Officers Continuing Service:

  • President - Courtney Kearney, CPSM (CKearney Consulting)
  • Past President - Krystal R. Bybee, CPSM (The Rios Group, Inc.)
  • Treasurer - Dan Purschwitz, CPSM (Freese and Nichols, Inc.)

 

Congratulations!

 

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Education Recap

Beyond Good Grammar

ENGAGING AND EFFECTIVE BUSINESS WRITING

On Monday August, 7 2017, SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented the tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents. Beyond Good Grammar helped answer three critical questions: 

  1. Where Do I Start? How to map out a writing assignment.
  2. What Now? Managing the process of drafts and revisions.
  3. When is it Done? Knowing when a piece is complete, and guidelines for putting the finishing touches on what you write and produce.

Highlights

We write to create positive results!

5 easy steps to create a strong outline

  1. Choose (or be assigned) your topic
  2. Brainstorm 3-5 "talking points"
  3. Organize your talking points/other information in a way that makes sense (most important points first)
  4. Flesh out your main points with content and details
  5. Review and revise

When preparing to write these are the questions to ask yourself and to answer in your writing!

Revision cycle should be repeated at least twice!

Handouts

Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

Be sure to read the recap from last year's workshop! January 20, 2016 Janell presented techniques to make our writing sharper and more effective using basic grammar rules, industry styles/standards and much more. 

Thank you Janell, great job!

 

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Program Recap

WRITING WORKSHOP

January 20, 2016

Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, presented techniques to make our writing sharper and more effective. She also shared some basic grammar rules, industry styles/standards and much more. 

HIGHLIGHTS

Don't overemphasize your words with CAPS, colors, bolditalic and underlines. little goes a long way.

Many people don't know that it's best, unless one hasn't any choice, to avoid too many contractions. When in doubt, spell it out.

Our industry LOVES acronyms so always remember A.E.Y.A.T.F.T.Y.U.T.. It is important for the reader to know what you are referring to with acronyms. For example, I'm sure you are wondering what A.E.Y.A.T.F.T.Y.U.T. means and what you should always remember when using acronyms! 

Wait no longer! When using acronyms remember to A.E.Y.A.T.F.T.Y.U.T. (Always Explain Your Acronyms The First Time You Use Them).

Alright is considered nonstandard English so do not use it. It's not all right to use alright!

Try not to:

• overuse

• bullet

• points

because

• it cabecome

• distracting

IT'S VS. ITS

LIE VS. LAY

SIT VS. SET

CHOOSE CLARITY

AVOID UNCERTAINTY

TIPS FROM FINGERTIPS TYPING SERVICES, LTD.

AFFECT VS. EFFECT

ACCEPT VS. EXCEPT

E.G. VS I.E.

 

ELICIT VS. ILLICIT

HANGED VS. HUNG

FOREWORD VS. FORWARD

COMPLIMENT VS. COMPLEMENT

RAVE REVIEWS

With 5 star reviews from the 25+ attendees, Janell's Writing Workshop was a big success. Thank you to Janell and to our Silver Sponsor, Frees and Nichols for sharing their resources with the chapter. 

Here is just some of the feedback we received on the surveys:

"GREAT program - very useful information. I got the most from the grammar section and tips for better writing."

"What did I enjoy most? Handouts! Worksheets! This helps me reference material for the future and show my team."

"The 'polish' worksheet was most helpful, combing all the information we learned."

"The session on professionalism was what I most enjoyed."

"Loved the activities, very hands on!"

"The social media part stood out the most for me."

"I most enjoyed the interactive sessions and handouts."

"The examples of rights and wrongs was the highlight for me"

"I learned a lot of things I didn't know."

"This was an open discussion that I enjoyed, a nice collaborative opportunity."

 

USEFUL WEBSITES

Grammar and Style

AP Stylebook: http://www.apstylebook.com/editors/

Subscription required to access content. Does have Facebook and Twitter accounts.

The Center for Writing Studies Grammar Handbook: http://www.cws.illinois.edu/workshop/writers/

Scholarly but good for trying to find higher-­level grammar answers. Facebook and Twitter accounts

Grammar Girl: http://www.quickanddirtytips.com/grammar-girl

A great quick resource. Twitter, Facebook and Pinterest accounts.

Content

Business Writing Blog: http://www.businesswritingblog.com/

Facebook and Twitter accounts. 

Lynda.com: http://www.lynda.com/

Has a wide variety of marketing and business tutorials around writing, graphics and communications. Facebook and Twitter accounts. 

Other

Technical Editors' Eyrie: http://www.jeanweber.com/

A decent resource though not updated regularly.

How to Write a Style Guide: http://www.jeanweber.com/printer/styleguide.htm

 

HANDOUTS

Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

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Event Recap: InDesign Workshop

Find out what we learned from Julie Shaffer, CPSM, at her two-day InDesign workshop.

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Event Recap: LinkedIn 2.0

Read the highlights on what our panel of A/E/C experts had to say about using LinkedIn for business pages.

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DEADLINE EXTENDED: Call for Nominations | President-Elect and Membership Director

The SMPS Fort Worth Chapter Nominations Committee is seeking qualified candidates to fill multiple positions on the 2018-19 Board of Directors.

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Event Recap: Sponsor Appreciation

SMPS Fort Worth spent Valentine’s Day Eve with our treasured chapter sponsors at our first-ever “We Love Our Sponsors” sponsor appreciation event.

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Event Recap: Steer Style Bingo 2017

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.

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Event Recap: TxDOT Proposals 101

Did you know: NLCs are pass/fail and will be elminated within six months; good formatting is critical; use of headings is encouraged; there are new exciting details on electronic submissions? Read more to find out!

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Event Recap: How to Brand People

"Your brand is what Google says it is.” - Cathy Hutchinson, CPSM

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2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017–18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions...

READ MORE

Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

READ MORE

Program Recap

January 20th SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented techniques to make our writing sharper and more effective as well as basic grammar rules, industry styles/standards and much more.

READ MORE