Member Spotlight

EleanorGach

Eleanor Gach

Marketing Manager | Empire Roofing

What do you hope to gain from your SMPS Fort Worth membership?

I am hoping to increase my skill set through educational programs and networking.

What is your top marketing tip?

Data, data, data! Accurate and logical data is crucial for strategic marketing initiatives.

What is a marketing challenge you overcame and how?

Lack of processes and strategy. I put together a strategic plan for 2017 and am working on implementing the plan.

What is your top marketing tip?

Marketing is all about story-telling. So, tell a good one.

What is your professional goal for this year?

Grow my skill set as well as the skill set of my team.

What is a fun fact about you or a hobby you enjoy?

I am a military brat, and have lived all over the US and overseas!

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Member Spotlight

AmyAmaya

Amy Amaya, CPSM

CRM Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I wanted to challenge myself. I wanted to become more knowledgeable, not only in the A/E/C industry, but about marketing in general. And, I wanted something that would help me advance my career for where I am now, and where I want to be in the future.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes, the study group was amazing. It provided support, guidance, motivation, and accountability. It was so helpful to hear others' views and translations of the different domains. It also helped to hear how things work outside of your own firm and see a bigger picture view of the industry.

What would you recommend to anyone considering taking the exam?

Do it. Join a study group. Maintain your focus. Celebrate your personal and professional achievement when you pass your CPSM exam. It’s truly an exciting day when you get that letter in the mail!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I hope to continue improving and expanding my skills and focus on the data-side of marketing to improve the efficiency and consistency in my firm’s marketing department.

Fun Fact About You / Hobby

I’m an organization freak. I like things neat, clean and where they belong. However, my kids don’t agree with the whole “where it belongs” theory.

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Member Spotlight

LindseyKubes

Lindsey Kubes, CPSM

PR/Communications Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I pursued CPSM certification to extend my marketing knowledge and advance my career as a credentialed marketing professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

When I prepared for the exam in 2009, we did not have a formal study group. I met with a few members for informal lunches to share information and take practices tests. The majority of my preparation was through independent study and reading.

What would you recommend to anyone considering taking the exam?

I would recommend you review the course objectives, think about the time commitment, and then ask yourself a few questions:

  1. Is this the right step for your professional development?
  2. Is this the right time in your life (personally and professionally)?
  3. Does your firm understand the value of CPSM certification?

When you have a personal passion and company acknowledgement for the value of CPSM certification, it will make your journey much more rewarding.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Since I earned my CPSM in 2009, I’ve had a lot of professional and personal opportunities. I am blessed to work at a great company that recognizes employees for their achievements and values professional development of staff.

Now, as a manager, one of my goals is to foster the development of my team members through many of the opportunities that were afforded to me. Last year, two of my team members (Amy Amaya and Dan Purschwitz) were among the new CPSMs from the Fort Worth Chapter! In addition, I strive to develop each team member as a well-rounded marketing professional, not only for company benefit but for their own personal benefit and satisfaction. Personally, since 2009, I’ve also had a lot of life changes, mainly in the way of three children (ages 1, 4, 7). One of my ongoing personal goals is balancing work and home responsibilities while still having fun! It’s a challenge and never-ending work-in-progress. A happy family and happy home are top priority, and, as long as that happens, everything else just falls into place.

Fun Fact About You / Hobby

With three young children, I don’t have much time for hobbies. I enjoy anything on HGTV/DIY like Fixer Upper and have a spring trip planned to Magnolia Market in Waco. I’m also a big fan of the TV show Shark Tank! I enjoy shopping, exercising and fun outings with my kids. Reading is my ultimate escape when I get quiet time to myself.

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Member Spotlight

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Jennifer Eisenbarth, CPSM

Proposal Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I reached a point in my career where having a seat at the decision-makers’ table without current, relevant proof of my knowledge and expertise was going to be very challenging. Our technical peers in the A/E/C industry have many types of professional certifications; if I wanted to be viewed as a peer, I needed to invest the time and obtain my CPSM.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

The CPSM Study Group is a major reason for the “why” and the entire reason for the “how” I passed the exam. I have been in A/E/C marketing since 1998 and a major reason that I procrastinated was fear of going on that unknown journey alone. When I found out about the study group, I was so excited! The best part was the amazing people I met in the study group. They are smart, engaging, enthusiastic and funny. It was so motivating to see each of them achieve the CPSM certification throughout the year. Also, as a result of the study group, I became more involved with my SMPS Chapter. Best of all, I have made true, wonderful friends who have supported me both personally and professionally. I got more than I could have ever hoped for from the entire experience.

What would you recommend to anyone considering taking the exam?

JOIN A STUDY GROUP. Also, make time to study. I invested a lot of personal time studying, and while I was taking the exam I was so relieved that I had put the effort into participating in the class and studying at home.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Yet another benefit of the exam was in the reading material for the exam - I found a lot of proven techniques, plans and tools that have helped convince key leaders within my company to revisit the way that we do things in marketing. Ultimately, I want to change the way marketing is viewed as a whole in the A/E/C industry and help secure a place for marketing at the decision-making table within my firm.

Fun Fact About You / Hobby

My family and our animals bring me joy and keep me busy. My favorite place to unwind is at home. I read voraciously and I have a borderline-unhealthy addiction to coffee and Pinterest. The older I get, the more introverted I become. I am just a pretty happy person in general. Life is good.

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Member Spotlight

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Krystal Bybee, CPSM

Business Manager | The Rios Group

Why did you pursue CPSM certification?

As the Business Manager for my firm, I wear many hats.  One of these hats is marketing my firm’s services. When I learned there was an opportunity to become certified in professional services marketing, I looked at it as a chance to increase my knowledge based on information from the subject matter experts.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes. Our study group was a wonderful experience.  I learned so much from the group members sharing their experiences, as well as the in-depth discussions on reading assignments. It really did feel like I was participating in a Master Class for A/E/C Marketing. It was invaluable.

What would you recommend to anyone considering taking the exam?

Keep your eye on the prize.  There is a lot of reading.  It takes some discipline to get through it all, but in the end, you will grow in your profession, and as a leader in your firm. 

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

As a life-long learner, I’m looking into the SHRM certification for Human Resources.

Fun Fact About You / Hobby

I really enjoy singing in a choir.  I’m thrilled that my daughters enjoy it just as much as I did, and I always look forward to attending their concerts and contests.

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Member Spotlight

Julie Shaffer, CPSM

Owner/Consultant/Graphic Designer | Shaffer Creative, LLC

Why did you pursue CPSM certification?

As an independent consultant, adding the CPSM designation increases my professional credibility. Peer pressure helps, too.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Although I did not participate in an official CPSM study group, I did study with fellow CPSM Pam Conine. We met weekly over several weeks to prepare for the exam and review the practice questions.

What would you recommend to anyone considering taking the exam?

Read the material. Take the practice exams. Repeat.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

To get my marketing intern fully trained so that I can focus on goals for growing my business.

Fun Fact About You / Hobby

I’m an avid photographer, and I love taking photos of my seniors! My daughter is a senior in college, and my son is a senior in high school.

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CPSM Spotlight

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Cindy Sears-Clemmons, CPSM

Inside Sales Manager | Jacobs Engineering Group

Why did you pursue CPSM certification?

Since my college degree is not in field directly related to marketing, I felt it would add to my credibility as a professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes. I see two real benefits of a study group: 1. You are held accountable for the assignments and keeping up with the reading. 2. The test covers the application of best practices as documented in the readings. If you are at a small firm your processes may not be as structured or as aligned with best practices. Being in a study group lets you hear how folks from other firms apply best practices or processes that they may have developed that will help affirm what is in the readings.

What would you recommend to anyone considering taking the exam?

Participate in a study group and focus the reading on the Marketing Handbook. Go to study group even if you didn’t finish the reading – you will gain benefit from the discussion of the application of the topics.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I would like to become a PMP and/or a SMPS Fellow.

Fun Fact About You / Hobby

I broke my leg this winter running on a treadmill. I didn’t fall or trip – just a regular treadmill run. I didn’t even know I broke it and continued running until the swelling and limping was too much to ignore. I’m going crazy and want to get back to my regular workout routine.

Jacobs has given me a lot of travel opportunities this year. Working for a global firm may give you a chance to apply your company’s proposal process on an international basis. I recommend it!

 

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CPSM Spotlight

Courtney-Kearney

Courtney Kearney

Owner | CKearney Consulting, LLC

Why did you pursue CPSM certification?

I pursued the CPSM certification for the professional benefits. I was pleasantly surprised to experience a great deal of personal and professional growth and the knowledge gained while studying for the CPSM is priceless.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

In 2013, I joined the SMPS Fort Worth CPSM Study Group. I committed to see it through and sit for the exam even though I was pregnant and had a three-year-old at the time, which took up the majority of what little free time I had available. I am so thankful to the study group and those that held me accountable to prepare and follow through to the exam. I took the CPSM exam nine months pregnant and learned I passed just days before giving birth.

What would you recommend to anyone considering taking the exam?

Through trial and error discover how you learn best. Some of us can read the Markendum once and ace the exam, others of us need to read it, take notes, re-read things, hear others talk about it, visualize it and all these resources are there at your fingertips. Take the time to try out different techniques so you can ace the exam too!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

My goal is to rock it as President of the 2017-2018 board and lead this chapter in the pursuit to best serve our awesome members.

Fun Fact About You / Hobby

My family is my hobby and gets any available free time! My Irish, bagpipe playing, fireman husband of ten plus years and our two amazing daughters (ages 7 and 3) keep me challenged and well loved.

 

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Member Spotlight

George Bowden

Marketing Strategist | Freese and Nichols, Inc.

 
Why did you join SMPS?

Professional development and accreditation, networking and peer support.

Fun Fact About You / Hobby

Last year, I earned a Master of Journalism from the University of North Texas (one class at a time for five years) and won a provisional book contract though UNT’s Mayborn Literary Nonfiction Conference. The book is about my father-in-law’s experience as a 19-year-old Marine fighting in the Chosin Reservoir during the Korean War; no boot camp training, temperatures at 20 below zero and outnumbered by the Chinese 8 to 1.

What is a marketing challenge that you overcame and how?

Proposal workload can be overwhelming. During a stressful, crazy-busy time, a senior-level technical leader told me, “Never tell me ‘no’ (REALLY awkward pause). Let’s work on a solution together.” I learned how important our work can be to others and how to focus on what I can do best and, when needed, be assertive and confident enough to ask for help.

What is your top marketing tip?

When kicking off a proposal, take a risk, and ask the “stupid” questions … sometimes the answers you get are brilliant. Our engineers love their work and take pride in solving problems. Those questions can demonstrate a sincere interest in their work and may help trigger an out-of-the-box, more strategic line-of-thinking.

What is your personal professional goal for this year?

To keep growing and continue learning, and to become more efficient and strategic in my proposal management.

What was the best tip anyone ever gave you regarding your profession?

Treat everyone as if they have “WIIFM” on their forehead – “What’s in it for me?” A pearl from my first boss my first week out of college. Taught me to stay focused on others and to show how I can help them solve their problems and achieve their goals.

 

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Member Spotlight

andi sims

Director of Marketing | HPM Hoar Program Management

 
Why did you join SMPS?

To network with other marketing professionals, to obtain continuing professional education and resources and to build equity in my company’s brand in the A/E/C industry.

Fun Fact About You / Hobby

A self-admitted Mickey Mouse fanatic, I’ve been fascinated by all things Disney including the parks, cruises, movies, books, music and the classic Walt Disney "signature" -- his attention to detail. My fanaticism even led to my being selected out of tens of thousands of applicants to serve on the Disney Moms Panel and working as a contract spokesmom for two years for Walt Disney World and Disney Cruise Line. Now, I invoke that magical training, exposure and experience into many aspects of my professional and personal life – including working with engineers and architects in the construction industry!

What is a marketing challenge that you overcame and how?

My marketing challenges face me on a daily basis – from laying the foundation on brand awareness for a new office to teaching and encouraging professionals to step outside their comfort zones and sell their services. My preference is always to stay ahead of marketing challenges by planning strategically. However, in this industry, much of what we do is reactionary. Therefore, my key to overcoming daily marketing challenges is to begin by keeping the end in mind. I ask a LOT of questions – what are you trying to accomplish with this marketing collateral, sponsorship or trade show attendance? Who are your target audiences? What are their biggest fears or challenges? By leading my internal clients to their ultimate goal, I am marketing in the most effective and efficient manner. We’re not responding to what we think we need, but we’re creating a message based on what we can provide our clients. That’s our unique value as a company and mine as a marketing professional.

What is your top marketing tip?

Remember the value we bring to our industry as expert communicators. Hone your skills and talents by interpreting technical information into the verbal and written word to impart the unique value our professionals bring to their clients. You are the conduit between your professionals and their clients.

What is your personal professional goal for this year?

To serve as a key advisor to the business unit leaders within our company to grow their individual business units and ultimately grow the overall size of our company.

What was the best tip anyone ever gave you regarding your profession?

Market yourself. Find your own brand. Stay true to what that is and humbly and consistently promote who you are and what you do.

 

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Education Recap

Monday August, 7 2017 we hosted Janell Broyles, Sr. Marketing Coordinator for Freese and Nichols, as she gave us tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents.

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Member Spotlight

Please give Eleanor Gach, Marketing Manager at Empire Roofing, a big Fort Worth welcome. Read on to learn more about Eleanor and her top marketing tip - it's a good one!

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Member Spotlight

Amy took the CPSM exam because she wanted to challenge herself. Read more about how beneficial the CPSM study group was when she was preparing for her exam and her recommendations to anyone considering taking it.

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STEER STYLE BINGO 2016 RECAP

Member Spotlight

Lindsey shares helpful questions to consider before taking on the CPSM exam. Read more to learn about her professional goals and life with three young children.

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Member Spotlight

Jennifer shares how her CPSM certification has changed her technical peers' perspective of her. Read more to hear her advice for anyone considering taking the CPSM exam.

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Member Spotlight

As our Chapter President this year, Krystal Bybee has demonstrated what SMPS commitment really looks like. Read more about the many hats she wears and what drives her to succeed.

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Event Recap

The North Texas region will continue to add residents and jobs well into the future. This program brought together the plans that are in place today for major investments in transportation and water considering the region’s anticipated growth.

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Member Spotlight

Learn about member Julie Shaffer, CPSM, Owner of Shaffer Creative, LLC. Read on to discover what she loves photographing and her recommendation to those taking the exam.

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CPSM Spotlight

Cindy Sears-Clemmons has been a pillar of our Chapter since its inception. Learn more about what drives her and why she should stay away from treadmills!

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