Blog Archives

Call for Nominations | Forms due March 30


The SMPS Fort Worth Chapter Nominations Committee is seeking qualified candidates to fill the following positions on the 2019 Board of Directors:

  • President-Elect
  • Treasurer
  • Programs Director
  • Education Director
  • Membership Director
  • Sponsorship Director
  • Communications Director



To qualify for a position on the Board of Directors, you must meet the following requirements:

  • Be a member of SMPS.
  • Have the endorsement of your firm (see nomination form).
  • Have the ability to treat the board position as a high priority career extension.
  • Be willing to make a commitment to serve on the board of directors, understanding that this can, at times, be a commitment of several hours per month.
  • Actively participate in chapter events and planning activities.
  • Be committed to the advancement of SMPS, both as a local chapter and a national organization.
  • Be a team player that contributes personally and professionally, treating all chapter members and other board members with respect.

Nominations may be made by individuals (self-nominations are the most common method).

Please submit a completed nomination form by March 30, 2018, to


If you have questions about the nominations process or about service on the SMPS Fort Worth Chapter Board of Directors, contact President-Elect:

Lynn Ducas | 318.771.2818 |




  • Must have served on the SMPS Fort Worth Board of Directors for one year.
  • Attends all board meetings.
  • Attends all programs and events (to the extent possible).
  • Recruit and train replacement.
  • Champion for welcoming new Chapter members and registering new members for their first complimentary program/event.
  • Develops Nomination Committee and manages the process for assembling and electing the Board of Directors for the next fiscal year.
  • Attends Southern Regional Conference in the spring – paid for by the chapter.
  • Attends Headquarters’ annual President’s Leadership Symposium (PLS) in the spring – paid for by the chapter.
  • Supports the President, as needed in overseeing and mentoring committee activities.
  • Fills in for President when unable to attend a function.
  • Acts as liaison to Society Headquarters.
  • Serves a three-year term: September 1, 2018 to August 31, 2021.
    • President-Elect automatically advances next year to the position of President, then remains on the Board for a third year as Immediate Past President.

Programs Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Plans chapter programs (panels, lectures, etc.) in accordance with National guidelines.
  • Holds regular committee meetings and directs committee in the planning of all chapter programs.
  • Makes all necessary arrangements to host programs.
  • Provides CEU forms at each event.
  • Oversees and/ or coordinates volunteers for set-up and clean-up for each event.
  • Purchase speaker gifts and send thank you notes to speaker(s).
  • Reports required program information to SMPS National.
  • Prepares and submits annual Program Report (Due Sept. 30).

Education Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Plans chapter education events (workshops, roundtables, etc.) in accordance with National guidelines.
  • Holds regular committee meetings and directs committee in the planning of all chapter education.
  • Makes all necessary arrangements to host education events.
  • Provides CEU forms at each event.
  • Oversees and/ or coordinates volunteers for set-up and clean-up for each event.
  • Purchase speaker gifts and send thank you notes to speaker(s).
  • Reports required program information to SMPS National.
  • Prepares and submits annual Education Report (Due Sept. 30).

Membership Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of programming initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Creates and maintains membership recruitment and retention plan.
  • Tracks monthly membership expirations and follow-ups.
  • Tracks member prospects.
  • Holds committee meetings.
  • Organizes quarterly new member orientation events
  • Manages registration and welcoming committee at each event, or finds replacement
  • Assigns board members to make contact with current members in order to invite member to programs & events, and establish contact for sponsorship requests
  • Oversees new member on-boarding

Sponsorship Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of sponsorship initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Develops and maintains sponsorship plan.
  • Coordinates sponsor recruitment and recognition.
  • Develops sponsorship-related materials: price list, letters, etc.
  • Maintains ongoing sponsor database, including history.
  • Writes thank you notes to sponsor(s).

Communications Director

  • Attends all board meetings and majority of chapter events.
  • Drafts a budget and conceptual plan of communications initiatives for the upcoming year.
  • Holds committee meetings.
  • Recruit and train replacement.
  • Manages and enforces chapter’s strategic communications plan, to include the Society’s and the Chapter’s brand visual identity standards
  • Oversees and the chapter’s communication platforms - Chapter Website and Social Media.
  • With the aid of the committee, coordinates the following:
    • Meetings/events e-blasts
    • Chapter’s calendar of events
    • Weekly blog
    • Call for Sponsors e-blasts
    • Website maintenance and updates
    • Social Media Posts
    • Graphics needs (with in-kind graphics sponsor)
    • Press releases
    • Print


  • Attends all board meetings and majority of chapter events.
  • Recruits and trains replacement.
  • Receive, hold and safeguard all funds for the chapter.
  • Maintain registration records for events and collect all fees for events.
  • Maintain a complete set of accounting records that include all funds received and disbursements made along with any outstanding accounts receivable and unpaid obligations.
  • Maintain the chapter’s financial records in such form and detail as to permit preparation of financial management reports for the Board and others and preparation of tax returns or information returns as required by law.
  • Arrange for an annual audit of the chapter’s books and records by an independent accounting firm or a chapter audit committee.
  • As primary account holder, reconcile the bank statement with books monthly, and update bank signatory records with each change in the chapter’s officers.
  • Assume responsibility for the accurate and timely filing of federal and state tax returns, and work with the chapter’s accountant or the SMPS Headquarters’ Office if necessary to prepare the necessary reports, IRS Forms and Tax Return (Due Jan 15th).
  • Submits required annual chapter financial report to the Society Headquarters each year. (Due Sept. 30)
  • Prepare chapter budget for coming year in the method prescribed by the chapter board or the finance/budget committee.
  • Provide for the secure investment of surplus or reserve funds in bank CDs or other appropriate investment accounts, as directed by the board.
  • Ensures the chapter sponsored events are coordinated and expenses reimbursed.
  • Serves a two-year term on even years: September 1, 2018 to August 31, 2020.

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Event Recap: Sponsor Appreciation

SMPS Fort Worth spent Valentine’s Day Eve with our treasured chapter sponsors at our first-ever “We Love Our Sponsors” sponsor appreciation event. We treated attendees to a night of networking and fun at Acre Distilling, where we tasted the distillery’s handcrafted spirits and savory treats.

Thank you to our chapter sponsors:

Platinum Level – The Rios GroupGorrondona and Associates

Gold Level – Baird, Hampton and BrownFreese and Nichols

Silver Level – Dunaway; JQ Engineering; Braun Intertec; CKearney Consulting; Shaffer CreativeIntertek-PSI

In-Kind – PIC Printing; Craftwork CoffeeChad Cooper with Halo Branded Solutions

We are so thankful to those of you who have been with us for many years and those of you who are brand new with us! It’s been a great journey so far and we’re excited to see what the rest of the year holds.


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Event Recap: The Internet of Things

On November 14, SMPS Fort Worth hosted The Internet of Things (IoT) at the Petroleum Club. IoT is the network of physical devices, vehicles, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data. Speakers included:

Bob Allan – The Siemon Company

Ron Chandler – Guidepost Solutions

Scott Armstrong – Gensler

Here is an outline of what their presentations covered:

Bob on ConvergeIT solutions

  •         Past

o   Each system in a building run over separate cables (i.e. Lighting, HVAC, security, BMS)

  •         Current

o   With Zone topology each system can be run over the same cable for network & power

  •         Benefits of running all the building over one cable

o   Lower cost of install, maintenance, cooling, electric

o   Easier to manage

o   Detailed reports on the building based off network usage

o   No Vampire power loss

o   Control while not in the building of these systems of computer networks

Ron on Cyber

  •         Systems on the network

o   Opens facility to cyber-attacks if network is not protected

o   Opens cloud services (ability to connect to systems outside the building)

  •         Prevention

o   Set up written policy and procedures for all to follow

o   Train employees

o   Set regular cyber assessments to check for breaches

Scott on Architectural

  •         Growth of internet

o   Today 22.9B devices on the internet

o   By 2020 50.1B expected devices to be on the internet

  •         Worldwide building consumption

o   42% electricity

o   71% operational cost

o   2nd largest expense on income statement for real estate

  •         Where we are today

o   Data Collection

o   Data Synthesis

o   Data Empowerment

  •         What this means for the built environment

o   Enhanced experiences

o   Health & wellness

o   Agile resource management

o   High-visibility space management


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Event Recap: Steer Style Bingo 2017

Steer Style Bingo

Thursday, October 19

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program. Guests enjoyed hors d'oeuvres and music by Texas Country music artist Jason Ashley while playing a life size game of Bingo with Rojo, Norman and Rusty (three Texas longhorns) at the Cowtown Coliseum. Read more about how Steer Style Bingo works here.


Bingo winners and raffle winners were able to choose from a number of goodies, thanks to our generous prize donors.

Bingo Winner Basket 1 - One-night Stay at the Fort Worth Omni Hotel

Bingo Winner Basket 2 - One-night Stay at the Fort Worth Hilton Hotel

Bingo Winner Basket 3 - One-night Stay at the Fort Worth Sheraton Hotel

Each basket also included:

  • 4 tickets to the Modern Museum
  • A bottle of TX Whiskey
  • A 6-pack of Martin House Brewing Company beer
  • The Reata Restaurant Cookbook
  • A $50 Tim Love Restaurant gift card and a Yeti tumbler donated by CKearney Consulting
  • An air plant arrangement donated by SMPS Fort Worth
  • A photography session donated by local photographer Stacy Bogan
  • A Sub Z cooler donated by Steve Shultz 

Side Bet 1 Winner Prize  - “What’s for Lunch” Gift Card Pack with cards to Taco Heads, Starbucks and Chick-fil-A donated by SMPS Fort Worth

Side Bet 2 Winner Prize  - Steer watercolor artpiece from artist Jan Riggins

Side Bet 3 Winner Prize - Pendant Necklace donated by Kubes Jewelers

Door Prizes
Gift Certificate donated by Capital Grille
Stella & Dot Necklace donated by Destiny Silva
Mary Kay Basket donated by Billie Gillespie, Mary Kay Director
Fort Worth-Themed Basket donated by Rachel Phillips
Wine Basket donated by Rachel Phillips
Car Care Basket donated by Demand Car Care
Photoshoot donated by local photographer Stacy Bogan
Phone Fans from HALO branded solutions

Scholarship Winners

SMPS presented Katie Lippe with the Southern Regional Conference Scholarship and Stephanie Byrd with the Emerging Professional Scholarship. Both of these scholarships were funded with profits from the 2016 Steer Style Bingo event.

Thank you to Committee Director Shonnah Driver

SMPS Fort Worth presented a gift of appreciation to Shonnah Driver, Steer Style Bingo Committee Director, for her hard work and effort coordinating the event for a second year in a row (while pregnant this year!). 


The event’s profits exceeded $9,000. Seventy percent will be distributed to The Fort Worth Herd while the remaining monies will be used to fund the SMPS Fort Worth scholarship program to advance the membership and outreach of the society.  


  • Presenting Sponsor – Stantec
  • Food Sponsor – Gorrondona & Associates, Inc.
  • Food Sponsor – Baird, Hampton & Brown, Inc.
  • Steer Pen Sponsor – The Rios Group
  • Steer Pen Sponsor – Key Construction
  • Steer Pen Sponsor – JQ Infrastructure
  • Steer Photo Sponsor – Southland Holdings
  • Entertainment Sponsor – Dunaway and Associates
  • Table Sponsor – CKearney Consulting
  • Table Sponsor – Guidepost Solutions
  • Table Sponsor – Woodlake Outdoor
  • Table Sponsor – CP&Y
  • Table Sponsor – Kubes Jewlers and Shaffer Creative
  • Table Sponsor – Baird, Hampton & Brown, Inc.
  • Banner Sponsor – Marksman Security Corporation
  • Banner Sponsor – First Texas Insurance Services, L.C.
  • Banner Sponsor – Intertek-PSI
  • Banner Sponsor – TRW Family of Companies


Enduring Symbols ~ Entertaining Millions ~ Educating Generations


Watch this short one minute video to see the Old West come to life before your eyes during the Fort Worth Herd’s twice-daily cattle drive.


Photos Courtesy of Daquirie Thanphirom







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Event Recap: TxDOT Proposals 101

Norma Glasscock, PEPS Fort Worth Service Center Manager for the Texas Department of Transportation (TxDOT), spoke to SMPS Fort Worth on Thursday, September 28 about best practices for preparing successful TxDOT proposals. The sold-out event was a huge hit. Here are a few notes on what Norma shared.



  • Norma Glasscock
  • PEPS Fort Worth Service Center Manager
  • A member of the LEAD program that originally established the Professional Engineering Procurement Service in 2013
  • Fort Worth Service Center Manager since 2014


Successful NLC’s

  • Check the Minimum Requirements
    • Requesting one person or more
    • Require a P.E. registered in the state of Texas
    • Provide the License Number
    • Years of experience its requested
      • List the beginning month and year as well as the ending month and year
      • Understand that the projects may overlap but the time will not be counted twice
        • Example:  1/16 to 5/16 (5 months) and 3/16 to 12/16 (10 months), This would be 12 months, not 15 months
      • Three projects occurring in the same year does not equal 3 years’ experience
  • Demonstrated experience
    • Do not just list projects, provide the role and responsibilities performed
  • Review of the NLCs
    • Pass/Fail. The content of the NLC attachment will not be evaluated.
    • PEPS procedure, review by SME on the CST and the Procurement Engineer
    • FTW procedure, review by SME on the CST and the Service Center Manager
    • Breakdown NLC Minimum requirements and check each requirement individually
    • Any NLC qualification in question for disqualification
      • SCM, Procurement Engineer, and SME discuss the issues
    • Notify the PEPS Division Director on any disqualification and the basis for that disqualification

Tips to Answer RFQ Questions

  • Human Element
    • Every CST is different
  • Keys that seem to be common
    • Good formatting
      • Headings that follow the elements of the question
      • Mixture of dialogue and bullets
    • Good flow
      • Follow the question, no hunting for the answer
      • Concise language
    • Do not start with a marketing introduction
    • Answer the question
      • Common element in top contenders, immediately start with the answer to the question
  • Introduce your team
    • Weave the team member into the answer, make the team relatable
      • John Doe has used this approach on the No Name Project
      • This was his challenge
      • This was his solution
      • This was the benefit to his client
      • Short and concise

How to Prepare a Successful Proposal

    • The formatting sets the stage for the proposal
      • Clean
      • Concise
  • Use the experience of the PM and the Key Task Leads in addressing the topics
      • Don’t just provide a resume of the PM and Key Task Leads
      • Demonstrate through the topics that the team was built to address the contract needs

**It is your space to use as you see beneficial--- If you feel there is expertise on your team not covered in the topics that is relevant to the needs of the contract, use a portion of the space to share with the evaluator.


Question and Answers:

Q&A #1:

What should we use for bullets in the Question and Response template? It is not very user friendly.

  • PEP’s is working on a solution to make the template more user friendly.


Q&A #2:

How do you score extra information included in the response that is relevant to the question?

  • There is a section in the scoring for extra relevant information.


Q&A #3:

Will we have access to the PowerPoint slides shown today?

  • The PowerPoint slides have been provided to all who registered and attended.


Q&A #4:

Do the same principles of filling out a PEPs form apply to a Design-Build form?

  • Yes


Q&A #5:

Do you read or skim through submittals?

  • We read each submittal thoroughly. It is unfortunately hard to stand out amongst a lot of submittals.


Q&A #6:

If the format is so important, why are we not given much freedom on how to format the forms?

  • We had a lot of people abusing the formatting. There are still ways to format in the text box.


Q&A #7:

When will the NLC’s go away?

  • Within the next six months.


Q&A #8:

Will the preclusions list go away?

  • It depends on the fairness of the RFQ. Just because one did the schematic phase does not mean they should do the PS&E.


Q&A #9:

Will submittals eventually be electronic?

  • This will likely happen within the next two years. There is an issue with security and electronic submissions.


Q&A #10:

Do other districts follow the same procedures?

  • All districts have the same guidelines. However, there is some subjectivity due to human condition.


Q&A #11:

Why are the qualifications so strict?

  • The reviewers are looking for expertise for the project.


Q&A #12:

When a new RFQ comes out, may we ask why they require certain years of experience?

  • Ask during the allotted time you may submit questions.


Q&A #13:

May we know more information about the team selection committee?

  • Norma Glasscock will ask.


Q&A #14:

What is the scoring criteria for questions that have multiple parts?

  • That question will have scoring criteria for each part.


Q&A #15:

What is the scoring criteria for CST forms?

  • The forms are scored as 1 – 5. If you receive a three, it means you met the criteria required to answer the question. Firms who scored a four or a five not only met the criteria, but stood out from the others. They have something to offer to TxDOT. They can save TxDOT time and money.


Q&A #16:

Is it required to use the maximum character limit?

  • It is better to use all of your space.

Q&A #17:

How does TxDOT decide how much space is needed to answer a question?

  • They base it on how much information is required to answer the question.


Q&A #18:

Why does the NLC character count vary?

  • TxDOT is making sure that you have ample amount of space to answer the question. Do not worry if you do not use all of the space provided with NLC questions.


Q&A #19:

May we know more about the project than what is already provided?

  • Do not worry about the scope so much. Focus more on providing a good Project Manager. The scope provided varies based on the district.


Q&A #20:

Will the issue of opening some documents in the RFQ be resolved?

  • TxDOT is still working on the issue.


Q&A #21:

How does TxDOT determine when to send out a Questions and Answer document for a RFQ? TxDOT does not always issues this document on each RFQ?

  • TxDOT may get questions they cannot answer.


Q&A #22:

What NLC’s will become qualifications?

  • Utility, Public Involvement, and Design Utilization.


Q&A #23:

Why would TxDOT not request a major category to be represented at an interview?

  • It depends on who they want to talk to in the interview.

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Event Recap: How to Brand People

“Your brand is what Google says it is.”

Cathy Hutchison, CPSM, SMPS Dallas Chapter member and Marketing Director at Idibri (Acoustic Consultants), challenged us to identify and capitalize upon our personal brand and support our staff to do the same. Read more on her blog. Cathy presented to SMPS Fort Worth on the following:


  • How to Craft Your Image

    • Add contact information to resumes.

    • Focus social media feed on technical information and thought leadership – where staff is presenting, articles they are writing, etc.

    • Image can be designed.

    • If you aren’t using your social media channels professionally, mark them private.

    • Fill out your MySMPS profile – it ranks high in Google.

    • Optimize your LinkedIn profile and take your name.

    • Take yourself out of organic search.

    • Put full name in copy to push it up a few more times.

    • If you share a name with a celebrity, you will lose.

    • Control what you can control.

      • Photos

      • Messaging

      • Platforms

        • Pinterest – mostly women

        • Instagram – artsy (Architects tend to use it well.)

        • LinkedIn – most important for professional network

    • Grab your social media name everywhere, even if you don’t plan on using it.

    • Invest in great headshots.

      • Make sure headshots match your culture – friendly and accessible = no jackets/ties.

      • Your expression matters.

    • Messaging – what’s the big idea of your brand? For Idibri, it’s engagement.

    • Issues – determine specialist(s) for each issue.

    • Keep people on brand and message.

    • Brand takes a long time to permeate.

    • Tagline

      • Use the strengths from Strengths Finder 2.0 to identify to help identify three words that define your personal brand.

      • Strengths Finder 2.0 has some great language to use as a starting point for staff bios.

  • Benefits of Differentiation

    • Differentiation makes you memorable.

    • Physical differentiators stick in people’s heads. Use color, unique history, quirks, hobbies, and niche to differentiate your brand.


  • You Can Win at SEO

    • Use an uncolored browser (like duckduckgo) to search for yourself without bias.

    • File name matters: firstname-lastname.

    • Buy your domain name.

    • Use or blogger or WordPress to put up a one page website.

    • Make sure your name is somewhere in the text.

    • What you name your bio pages matters.

    • Name subpages.

    • Google likes hyphen better than underscore.

    • Be consistent with your language on your profiles.

    • Leverage LinkedIn’s ranking.

  • Bio copy

    • Write two years ahead – for where you are going. Allows for visualization.

    • Be truthful and authentic.

    • Link to email and social media.

    • If culture is risk adverse, don’t offer contact info online.

    • LinkedIn

      • Reset settings.

        • Share profile edits – no

        • Who can see your connection – on (if appropriate)

        • Viewers who also viewed – off

      • Activity matters – show longevity at your firm by listing current position with previous positions in the narrative.

    • Write bio that connects – first person (unless government SF330 – then third person).

    • Use personal messages.

    • Quantify your bio.

    • Research people that write bios well for inspiration.


Additional Notes:

  • Read Rainmaking by Ford Harding.

  • Use social media scheduling tool like Buffer or Hootsuite.

  • Post to your city’s “People on the Move” (Bizjournal).

  • Pitch ideas to trade magazines.

  • Headline is most important.

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TXDoT Precertification Updates

TXDoT Precertification Updates Webinar

Tuesday, February 13th 1:30 - 2:30pm

TxDOT's Professional Engineering Procurement Services (PEPS) Division will be hosting a WebEx meeting to provide a description of the changes to the precertification program. The meeting will provide information about the precertification program, the updates that are underway, the status of the project, and the implementation plan. The presentation should last about 30-35 minutes, and there will be some time afterward for questions. This meeting is open to the entire consultant community.

Add to calendar:

Link to join the meeting:

Join by phone: 855-437-3563 US Toll Free or 210-606-9485 US Toll

A copy of the presentation slides and related materials are available on the TxDOT website at the following location:

If you have any questions, please contact Stacy James at 512-416-2064 or Dan Neal at 512-416-2667.

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2017-18 Slate for Board of Directors

We are pleased to announce by acclamation the Approved Officers Slate for the 2017-18 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions on September 1, 2017:


Newly Elected Directors:

  • Education Director - Destiny Silva (Dunaway Associates)
  • Programs Director - Lindsey Corradino (TRW Family of Companies)
  • Sponsorship Director - Jodi Davis (Braun Intertec Corporation)
  • Communications Director - Kaitlyn Dominguez (CKearney Consulting)


Newly Elected Officers:

  • President-Elect - Lynn Ducas (Intertek-PSI)
  • Secretary -  Gloria Moss (JQ Infrastructure)


Officers Continuing Service:

  • President - Courtney Kearney, CPSM (CKearney Consulting)
  • Past President - Krystal R. Bybee, CPSM (The Rios Group, Inc.)
  • Treasurer - Dan Purschwitz, CPSM (Freese and Nichols, Inc.)




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Education Recap

Beyond Good Grammar


On Monday August, 7 2017, SMPS Fort Worth welcomed Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, as she presented the tools to help manage both internal and external writing tasks, from simple cover letters to complex and detailed technical documents. Beyond Good Grammar helped answer three critical questions: 

  1. Where Do I Start? How to map out a writing assignment.
  2. What Now? Managing the process of drafts and revisions.
  3. When is it Done? Knowing when a piece is complete, and guidelines for putting the finishing touches on what you write and produce.


We write to create positive results!

5 easy steps to create a strong outline

  1. Choose (or be assigned) your topic
  2. Brainstorm 3-5 "talking points"
  3. Organize your talking points/other information in a way that makes sense (most important points first)
  4. Flesh out your main points with content and details
  5. Review and revise

When preparing to write these are the questions to ask yourself and to answer in your writing!

Revision cycle should be repeated at least twice!


Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

Be sure to read the recap from last year's workshop! January 20, 2016 Janell presented techniques to make our writing sharper and more effective using basic grammar rules, industry styles/standards and much more. 

Thank you Janell, great job!


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Member Spotlight


Eleanor Gach

Marketing Manager | Empire Roofing

What do you hope to gain from your SMPS Fort Worth membership?

I am hoping to increase my skill set through educational programs and networking.

What is your top marketing tip?

Data, data, data! Accurate and logical data is crucial for strategic marketing initiatives.

What is a marketing challenge you overcame and how?

Lack of processes and strategy. I put together a strategic plan for 2017 and am working on implementing the plan.

What is your top marketing tip?

Marketing is all about story-telling. So, tell a good one.

What is your professional goal for this year?

Grow my skill set as well as the skill set of my team.

What is a fun fact about you or a hobby you enjoy?

I am a military brat, and have lived all over the US and overseas!

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