How to Brand People

September 07, 2017
11:00 AM CDT to 1:00 PM CDT
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Teague Nall and Perkins, Inc. (TNP)
5237 N. Riverside Drive, Suite 100
Fort Worth, TX 76137

How to Brand People

5 strategies to craft your team's image while improving your own

As marketers of professional services, we aren’t just selling our company. We are selling people. But how do we get beyond the info on a bio page (or Section E of an SF330) to help individuals become known for what truly makes them great? Better yet—how do we craft this magic for ourselves?

Join Cathy Hutchison, CPSM, and Director of Marketing for Idibri, for a lunch-and-learn with practical advice in developing personal brands. This session will touch the real-world elements of crafting an image, benefits of differentiation, winning at SEO, writing bio copy that connects and ways to get your personal brand in front of the people you care about.

About the Instructor


Cathy Hutchison, CPSM is the Director of Marketing—VP for Idibri, a multidiscipline engineering firm specializing in acoustics, theatre consulting and technology design. Idibri works at the top of its field serving clients such as the Circuit of the Americas, St. Louis Blues, Galaxy Broadway Theatre and the Harvard School of Business. Cathy has spent the past 20 years of her career marketing professionals and helping her team each craft their profile the marketplace. 

In her free time, Cathy creates content and illustrations for online publications, including—a site inspired by her work leading the Mentor-Protégé program for SMPS Dallas. Whenever Cathy is taking notes, she can frequently be found joyfully wielding crayons.

Lunch will be provided.

SMPS Chapter Volunteer Orientation

Stay with us after the How to Brand People session for this special webinar from Headquarters

Whether you are a first time or seasoned SMPS volunteer, please join your SMPS Chapter Services and Membership Team on Thursday, September 7, at 1 p.m. CT for the SMPS Chapter Volunteer Orientation webinar.

This not-to-be-missed program will highlight important information and resources to include insights and updates that you’ll find useful as you start or continue your important chapter volunteer role. Questions will be encouraged, and the program will be recorded for future reference.

SMPS Fort Worth will provide snacks and drinks!



$30.00 SMPS Member - Fort Worth

$30.00 SMPS Member - Other Chapter

$50.00 Non-Member

$0.00 Platinum Sponsor (limit 2 per event)

$0.00 Silver Sponsor (limit 1 per event)

Future Meetings

SMPS Southern Regional Conference (SRC)

January 31, 2018
6:00 PM CST to 3:00 PM CST

Four Seasons Hotel

Houston, TX

SRC 2018 brings together 4 tracks of educational programming, keynote speakers, a Thursday evening event, welcome reception, and much more at the Four Seasons Hotel in Houston, TX.

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SRC Recap

February 08, 2018
8:30 AM CST to 10:00 AM CST

To Be Determined

Did you miss SRC and want to hear what happened? Did you attend and want to hear about the sessions you missed? Join SMPS for a breakfast recap of SRC!

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LinkedIn 2.0

February 27, 2018
11:00 AM CST to 2:00 PM CST

To Be Determined

Connecting. Recruiting. Interacting. 2.0 and ready to go!

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