Perfecting the Process – Building Business Through Marketing Leadership

June 07, 2018
8:30 AM CDT to 7:00 PM CDT
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Teague Nall and Perkins, Inc. (TNP)
5237 N. Riverside Drive, Suite 100
Fort Worth, TX 76137
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Perfecting the Process – Building Business Through Marketing Leadership

Thursday, June 7

Please join SMPS Fort Worth for our first-ever Marketing Leadership Training Workshop. You will hear from some of the best in the A/E/C industry on how to align your BD and Marketing Goals to WIN Proposals; discover “growth hacking” ways to strengthen your firm’s marketing program with proactive, growth-focused initiatives; and finally, how to keep your clients coming back for MORE!

Topics and Speakers

Growth Hacking A/E/C: The Playbook for Strategic Modern Marketing

Tim Asimos, CPSM | circle S studio

Tim-Asimos

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 16 years of experience both inside and outside the industry. As Vice President and Director of Digital Innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a Past President of the Richmond, Virginia chapter.

BD Through Plan, Implement, and Evaluate (PIE) Methodology

Kristin Kautz, CPSM | LJA Engineering

Kristin-Kautz

Kristin Kautz is a CPSM and received the 40-Under-40 Award from Building Design and Construction in 2006. She received her degree in Art and Political Science from Trinity University (San Antonio) and has spent the past 20 years in marketing and business development for non-profit, corporate, business-to-business, and customer service firms.

She is the currently the Director of Corporate Marketing at LJA Engineering. Her career included Director of Marketing and Public Relations for the Georgia O’Keeffe Museum; Director of Corporate Marketing at Jones|Carter; Partner and Director of Marketing with PhiloWilke Partnership; Senior Associate and Director of Marketing for Bermello, Ajamil and Partners; and, Marketing Professional at Hellmuth Obata + Kassabaum (HOK).

She has been active in SMPS for the past 16 years including: 2016 Marketing Excellence Award from SMPS Houston; Earned CPSM; Houston Chapter Board as Membership Director 2014-2016; Mentor; Programs Committee; Business Development Roundtable; Presenter at multiple past conferences (national, regional, and chapter education events); Design awards winner; and Chapter Diamond Sponsor.

Develop a Client Retention Plan: How to keep clients coming back for MORE

Courtney Kearney, CPSM | CKearney Consulting, LLC

Known for her love of data, Courtney Kearney, CPSM brings her marketing skills and years of experience to a technical world of databases, processes and numbers. She is a CRM thought leader; writing white papers, leading roundtables and giving presentations at local and national conferences. CKC is proud to provide CRM system evaluation, implementation, support, training, proposal automation, data analytics and API integration services.

Courtney has a passion for client retention planning especially as it pertains to connecting that with information to a CRM system to automate and streamline that process. This two-hour session will be workshop style and allow all attendees to leave with actionable items and a clear plan to retain the amazing clients your firm has worked hard to earn!

 

Agenda

8:30am to 9:00am Registration

9:00am to 11:00am Speaker 1 – Tim Asimos, CPSM

11:00am to 12:00pm Lunch

12:00pm to 2:30pm Speaker 2 – Kristin Kautz, CPSM

2:45pm to 4:45pm Speaker 3 – Courtney Kearney, CPSM

4:45pm to 5:00pm Wrap-Up

Tickets

$199.00 SMPS Member - Fort Worth

$199.00 SMPS Member - Other Chapter

$299.00 Non-Member

$0.00 Platinum Sponsor (limit 2 per event)

$0.00 Gold Sponsor (limit 1 per event)

$0.00 Silver Sponsor (limit 1 per event)

Future Meetings

K-12 Panel Discussion and I.M. Terrell Academy Tour

July 31, 2018
3:00 PM CDT to 6:00 PM CDT

I.M. Terrell Academy
1411 I.M. Terrell Circle
Fort Worth, TX 76102
https://www.fwisd.org/IMTerrell

Join us for a panel discussion featuring local Independent School District staff and a tour of the brand new I.M. Terrell Academy.

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Happy Hour & Annual Meeting

July 31, 2018
6:00 PM CDT to 7:30 PM CDT

TBD
To Be Determined

Following the tour we will head down the street for cocktails, snacks and an overview of the amazing 2017-18 year SMPS Fort Worth had and what lies ahead for next year.

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