CPSM Certification

Your marketing skills are vital to the lifeline of your firm. Every day you further your company's growth by identifying new project opportunities, developing business relationships, and getting your company's name in front of prospective clients. That's your job as a professional services marketer. Now the Society for Marketing Professional Services (SMPS), the recognized leader in education and information for marketing professional services, offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

CPSM Certification Program

Through SMPS, you can earn a credential that recognizes your marketing expertise: the Certified Professional Services Marketer (CPSM).  This credential serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers and the public.

When you apply for the CPSM examination, you're taking an important step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement and an ongoing pursuit of knowledge.

Throughout the year, SMPS Fort Worth will offer CPSM study groups. These groups offer excellent opportunities to meet and interact with other professionals who are studying for the CPSM exam.  Check out what SMPS Headquarters has to share about the CPSM program. Read More

Data for the infographic titled The Value of Being a CPSM was based on information compiled from two sources: the 2013 SMPS Marketing Compensation and Metrics Survey and the 2015 Value of CPSM Survey. In total, more than 1,300 individuals have entered data. These surveys, open to SMPS members and nonmembers, have been valuable resources for obtaining information about marketing/BD professions, the A/E/C industry, and the value of SMPS programs and services.

Based on the compiled data, CPSMs make 30% more in salary on average than their non-certified counterparts. In addition, they make 78% more on average in bonuses. Some direct benefits of having the CPSM designation include job access, firm and peer recognition, increase in responsibility, and promotion. In addition, 90% of CPSM respondents stated they intend to recertify. Read More


Check out this video and many more on the SMPS YouTube channel.