Event Recap: LinkedIn 2.0

Earlier this year, more than 60 attendees met at the Petroleum Club in Fort Worth to hear our panelists speak on using LinkedIn for business at our LinkedIn 2.0 seminar. Highlights and tips from the seminar included:

  • Turn inward before you turn outward by getting the stories from your team on current projects, bios, and their expertise.
  • Create templates they can use to make it easier for the internal team to share information on their jobs.
  • Do an internal training on what LinkedIn is and how it can be used so people understand how it can help the company with the right information provided from their experts.
  • Hiring an intern was also suggested.
  • How do you get staff to use the templates? - Robin targeted sales people first on how to use LinkedIn and the stories as a sales tool. Then she trained HR on how to use LinkedIn as a recruiting tool. Once they saw the success, those groups kept using it and that set up her conversation with leadership.
  • Trying to improve communication and educate the client, Vince takes pictures every time he steps onto a job site, post those and brag on the contractor teams and architects. Most of the time those teams will repost what he put on LinkedIn to give him even more exposure on what is happening at the university. Business acumen, brand awareness, and recruitment per Rachel.
  • Culture blog every 3 days, same content going out on all social media platforms. Store managers use these posts to recruit new people to apply for positions. Connect with people who are viewing the post to increase your network. Rachel does 2 photo shoots a year that can show the culture and she uses them during slow blog times. Carrie said its very time-consuming finding content for LinkedIn, so they will search for 3rd party content to post. Find targeting news conveys your companies culture or to support what you sell.
  • Each organization must have guideline on what your allowed to post or not. Never criticize anyone on your site, post lessons learned instead to make it a learning experience and keep it positive. It might be good to even make them official.
  • One way to get people excited about your company from a recruiting standpoint is to post your own interview experience and excitement about the company like Carrie did. Have a great cover photo that draws people to the page and use your people to be authentic to recruits. Rachel even wrote about her maternity leave experience and how the company helped her through it all. Another idea is to do an employee spotlight once a month to again show the real people in the office that love their jobs.
  • If you are open to learning about new opportunities or actively looking for a new position, add #ONO to your title or in your summary. This stands for “Open to New Opportunities”, and allows recruiters to do a search and find your information easier.
  • When connecting with people you haven’t physical met, send a not with the connection request. Do not just send blind connections because those will be denied.
  • Ways to measure success to leadership are the number of followers your site has, number of candidates applying for positions, how many people are viewing your post. A few people track what companies they are stealing good people from and who might be stealing their people.
  • The enterprise employer account is very expensive, $10k per seat to get access to anyone that has a profile but then you access to over 10 million people. One way to help with the cost is to move all search efforts to LinkedIn and delete other search sites. The enterprise personal account gives you more search capabilities and ways to contact more people.

 

Here’s a look at our speakers:

Moderator: Pamela Conine, CPSM

Pam is a former SMPS Fort Worth Chapter President and was co-chair of the 2017 Southern Regional Conference in Dallas. 

 

Vince Yauger, AIA CCA, CCM, LEED AP, PMP UTS Office of Facilities Planning and Construction

Mr. Yauger has 37-years’ experience in design and construction, working as a project manager for both private industry and the government sector. His construction experience covers a broad spectrum of building types, ranging from small residences to multi-million dollar multi-family high-rise, airport terminals, and higher education projects. Vince currently serves as the Senior Resident Construction Manager for the North and East Texas Regions of the University of Texas System Office of Facilities Planning and Construction - managing new construction and major renovation projects at the University of Texas at Dallas campus since 2007.

Vince earned a Bachelor of Environmental Design (Architecture) from Texas A&M University, with additional graduate studies in Architecture and Management. He holds multiple professional certifications: Project Management Professional (2011), CSI - Certified Construction Contract Administrator (2006), CMAA – Certified Construction Manager (2017), LEED Accredited Professional (2004), and Registered Architect (1999 - Texas).

 

Robin Shermer – Freese and Nichols Director of Marketing

Robin distills and transforms complex issues into communications that make brand promises clear and compelling to clients, recruits, and employees – which helps deliver long-term sales and growth for her company. With 20+ years in the corporate environment and in the A/E/C industry specifically, Robin understands the unique marketing needs of a professional services firm. Working with executives and employees at all levels, she focuses on building relationships to drive positive change.

She leads a 19-person team of communications / PR specialists and business development support professionals aimed at growing sales, reinforcing brand messaging, and promoting Freese and Nichols' great culture. With 700+ employees, Freese and Nichols, Inc. is an engineering and consulting firm serving clients across the southern United States. Freese and Nichols plans, designs and manages major water and infrastructure projects for a variety of federal, regional and local clients. It is the first engineering/architecture firm to receive the Malcolm Baldrige National Quality Award. Learn more at www.freese.com.

 

Carrie Corcoran – BOK Financial Talent Attraction Specialist, Vice President

Carrie is a connector by design which is why she loves employer branding and telling employee stories in an authentic manner. She enjoys helping companies engage, attract and retain talent. She's crazy about the candidate experience and making sure a brand leads with heart. 

While at Hilton, she had the pleasure of managing and executing an enterprise global Glassdoor program, developed many recruitment marketing campaigns and created and delivered "Rock Your Talent Brand" LinkedIn training for recruiters. 

She's also led and developed a career site redesign, pioneered visual job descriptions and revamped the candidate experience for a contact center solutions company, shifting the focus to the candidate experience and less on the process. 

She's a closet recruiter and believes sharing is caring. Her philosophy is Job it Forward. She's always connecting people to opportunities and making introductions. She's had the pleasure of working with and connecting with phenomenal people. She believes you always get the best of others when you give the best of yourself. 

 

Rachel Kennedy – The Container Store Recruiting Manager

Rachel is the Recruiting Manager for The Container Store. She started her career leading talent acquisition at The Beck Group, a commercial architecture and construction firm headquartered in Dallas, where she built a national summer intern and college recruiting program, mentorship program, and led employee engagement & career path development. She loves her role as Recruiting Manager for The Container Store in the retail industry, focusing on strategic social media initiatives and talent acquisition. Rachel attended Austin College (home of the fighting kangaroos) and received her Master’s degree at Southern Methodist University in Dallas, Texas. Outside of work, Rachel loves food, photography and spending time with her husband and baby boy.

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