Here are a few reasons to join SMPS

Grenee Martacho-Celuch, CPSM shares how SMPS taught her professional services marketing


Don't just take her word for it

"Becoming an SMPS Fort Worth member has given me so many opportunities to network with other marketing professionals and sharpen my job skills through seminars. I've enjoyed how friendly everyone is and the variety of ways to become involved with the organization on a level other than simply attending events."

Kaitlyn Dominguez, Marketing Communications Coordinator - Freese and Nichols, Inc.

"I have been a SMPS member since July 2015. I chose the SMPS Fort Worth chapter because of its unique and inclusive style. Everyone made me feel welcome and they were genuinely excited about the chapter and its direction!"

Trameika Vaxter, Executive Vice President - Ware & Associates

"I’ve participated in several events since joining SMPS Fort Worth two months ago. All of the people I’ve met have gone above and beyond to welcome and include me in the SMPS family. In this short time, I can clearly see that SMPS is a friendly place where I can network with other like-minded people and increase my professional skills to help with my career advancement. I look forward to getting more involved in the upcoming months."

Laura Weber, Proposal Coordinator - LANE


Take the next step and become a member

Be a part of our SMPS Fort Worth family, join now!

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Sponsor Spotlight

Tell us a little about PIC Printing and what you offer your clients

[Gilbert Juarez] PIC Printing is located in Fort Worth, Texas and provides reprographics services to architects, engineers and construction companies. We focus on delivering the best quality of work with the right attitude. We understand how important it is to come in on time and under budget; therefore, we always have a dedicated team ready to serve!

We are able to produce high-quality color or black-and-white prints from digital files or hard copy originals. Clients can send us digital files via email, our website or FTP site. We can also convert hard copies into electronic documents and store them on our servers for future copies. 

We can also help clients achieve MBE participation since we are a Texas HUB-certified business and are MBE-certified by the North Central Texas Regional Certification Agency.


Products and services PIC Printing offers include:

  • Copying and Digital Printing
  • Booklets
  • Brochure
  • Business Cards
  • Letterheads
  • Menus
  • Notepads
  • Postcards
  • Newsletters and Flyers
  • Manuals and Reports
  • Photo Enlargements
  • Posters and Banners
  • Laminating and Mounting

A/E/C Services:

  • Construction Plans
  • Specification Manuals
  • Color Printing & Copying
  • Online Planroom hosting
  • CAD Plotting
  • Scanning
  • Reductions and Enlargements
  • Color Renderings
  • Online Project Posting
  • Bid Advertisement
  • Plan Holder and Order Tracking
  • Plan Set Distribution

How long has PIC been involved with SMPS?

[Gilbert Juarez] PIC Printing has been involved with SMPS since April of 2014. I enjoy being the In-Kind Printing Sponsor and support a great industry organization.  SMPS members are always welcome at PIC Printing!


What do you feel is most valuable in being an SMPS sponsor?

[Gilbert Juarez] I feel the most valuable thing about being a sponsor is the exposure of our name to top-level professionals and organizations in the AEC community. As a small, growing business, we don’t have a department devoted solely to sales and marketing. We rely on the people we meet and the opportunities in sponsorships. I believe the little things we do to help a person succeed is what helps keep PIC Printing top-of-mind for the next big thing that person aims to achieve – even things as simple as printing items for SMPS and its members.

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Blog Post

What are the best times to post on social media? 



Have you ever wondered when you should be sharing your content on the social web?

Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.

So, when should you be sharing your content? Well, just follow the times in the infographic below.

Don’t take my word for it—test the data above to see for yourself. You’ll be shocked with the results. I know I see an increase in social media traffic by up to 39% when I post during ideal times.

And it’s not just me… Bloggers like Dan Zarrella are seeing similar results. And companies like Buffer exist because they help you optimize when content should be shared in order for you to receive the most social traffic.

If you need help figuring out when you should post on social media go here.

Click here for the full article.

We want to know

When do you share your content and have you discovered an optimal time?

Share with us in the comment section below. We will draw for a prize from those that do!



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Program Recap


November 17, 2015

Tuesday, November 17th we hosted an Aviation panel comprised of humor and serious insight into the upcoming advances in Fort Worth’s Aviation industry. Check out the panelists bios here.

Tim Hudson, who moderated the program, started off by asking the question on everyone’s mind: Tell us more about DFW’s plans to add a Terminal F. Karen Kavanagh, the Vice President of Planning for DFW Airport, said the purpose of the new terminal is to enhance customer service and to accommodate more people. She also mentioned that DFW Airport is considering different methods of construction, such as Design-Build, which is different from what they’ve done in the past. Her advice to any architectural or engineering firms looking to work with DFW Airport is to stick to your area of expertise and don’t be afraid to communicate with the airport on the best way to design/construct a project.

When asked what she would do if she had unlimited funds, she said she would complete construction on all terminal facilities and runways. Although she did not disclose when we can expect the RFP’s for Terminal F to come out, she did mention that DFW would be hosting a contractor open house on December 7th, hope you were able to attend. If you were able to participate and have pictures from the event send them to us, we'd love to see them.


Click the photo above to watch Karen answer Tim's question about what she would do with unlimited funds.

It was fascinating to see the stats on the DFW Airport; if you've ever been to the airport you know it's big but to see it in black and white is astounding.

  • 63 million passengers

  • 27 passenger airlines

  • 7 runways

  • 5 terminals

  • 165 total gates

  • Capable of 4 simultaneous landings

  • More than 17,000 acres

  • 17 cargo airlines

Ronald Pekny, Director of Avionics & Shared Assets Engineering for American Airlines, shared American Airlines’ plans to have the youngest airplane fleet in the world. With over 1,000 aircrafts in their fleet and more being produced every month, scheduling time for maintenance and installing new software can be a challenge. The new technology being installed on some of the older aircrafts includes Auto Surveillance Broadcast, a mandate the government placed after two airlines were lost in the Pacific Ocean several months ago. This system will enable the airlines to know the location of airplanes at all times, send information on plane status to the maintenance crew upon landing, and must be implemented by the year 2020.


Mr. Pekny also mentioned that airplanes won’t be the only thing flying around this Holiday Season, the FAA expects that over 1,000,000 drones will be sold this winter. If you are one of those people with a new drone let us know or send us a picture. With more and more machines driven by inexperienced pilots taking up the airspace, the FAA is planning to have all drones in the United States registered-Sorry Amazon.

Click the photo above to watch Ronald answer what he would do with unlimited funds.

Brian Chase, Director of Global Public Affairs for Bell Helicopter, talked about the Artificial Awareness System being developed for the safety of helicopter pilots. The system allows pilots to better judge landing and flight patterns in low visibility situations. When asked what items were in his bucket list, he said the pilot awareness software and the safety of the passengers and pilots flying Bell’s Helicopters were at the top of his list.


Click the photo above to watch Brian answer what he would do with unlimited funds.

Bell’s commercial helicopter manufacturing plant is located in Canada, while it’s largest military manufacturing plant is located in Amarillo, Texas. Bell’s newest prototype, the Jet Ranger, is being manufactured in Lafayette, Louisiana. However, when Bell consolidated into fewer plants for efficiency and they chose Fort Worth as the location for their new global headquarters, off Highway 10.


Bill Welstead, Fort Worth Airport System Director, joked about the thoroughness of architects and engineers. His advice for any Architectural or Engineering firm is to keep in mind that there is a bigger picture and other important things going on other than just the task you are charged with. Some of the challenges the airport system is facing is the continuity of government funding and the lack of land available to accommodate the growth of the area in which Fort Worth’s Airports are located.

Besides concerns about space, the airports are continuing to have exponential growth. Alliance just completed a runway expansion that included the realignment of BNSF’s Main Line #2. This expansion will boost daily package volume for FedEx’s Southwest Regional Sort Hub located near Alliance Airport. At Spinks Airport in South Fort Worth there are 6 hangers under construction and Meacham Airport recently completed reconstruction of approximately 20,000 square yards of pavement for Apron A. When asked what was on his Bucket List, Mr. Welstead said he’s like access to unlimited land for airport expansion.

Click the photo above to watch Bill answer what he would do with unlimited funds.


Thank you to our event sponsors


For us, design is the means. The starting points are goals, strategies and expectations, but it transcends them to create a new and better reality. Design is transformative.

With more than 2,300 active clients, we work across the global economy. Our clients are remarkably diverse: large and small, private and public, for-profit and nonprofit. We help them grow, sustain and transform: whatever it takes to embrace their future.

We’re organized around each client relationship. Client needs, expectations and strategy provide the context for every project we carry out together. Whatever their size, wherever our clients need us, we’re set up to deliver.



DPR Construction is a unique technical builder with a passion for results. Ranked in the top 50 general contractors in the country since 1997, we are a national commercial contractor and construction manager that has grown with our customers by delivering measurably more value.

They say everything is bigger in Texas; that explains the passion we bring to everything we do!  We are known for being one of the Metroplex’s leading collaborative builders. Building great things in the Lone Star State since 1994, our Texas offices are frequently recognized for award-winning projects, and are staffed with a strong team of technical builders.

Whether a multi-million-dollar technical facility or a conference room renovation, we execute every project with relentless accountability. We listen to your goals. We develop strategies based on your business. We track our performance. We do everything we can to earn your trust and build great lasting relationships.



Terracon is a 100 percent employee-owned consulting engineering firm providing quality services to clients. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical and materials.

Over its history, Terracon has achieved significant expansion through both internal growth and acquisitions. Terracon currently has more than 3,500 employees in 150 offices and 42 states nationwide. Additionally, we partner with our U.S. clients to serve their international needs.

The firm’s success is further evidenced by a current ranking of 35 in Engineering News-Record’s 2015 list of the Top 500 Design Firms, as compared to a ranking of 58 a decade ago. Terracon’s growth is due to dedicated employees who are responsive to clients, provide quality services, and take advantage of opportunities in the marketplace.


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Event Recap

SMPS/ACE Mentor Volunteering Recap

January 12, 2016

SMPS Fort Worth teamed with Men’s Warehouse to present the art of networking, resume writing and how to dress for success at the Architecture, Construction and Engineering (ACE) Mentor event.  

Meagan Loughrey, SMPS member and Marketing Coordinator with Baird, Hampton & Brown, spoke to the students about resume writing, interviewing and how to introduce yourself. She also showed them an example of a proposal and explained how they are used in our industry. 

Shantelle from Men’s Warehouse had a great presentation about how to dress for success. She gave examples of what is appropriate to wear to an interview and what is not. She also gave each of the students that attended a $50 off coupon to use at any Men’s Warehouse store, which they were very excited to receive! 

After the presentations, members sat and talked with the students about how they became interested in the AEC industry and about their plans for college. Over pizza we shared stories and got to learn more about each other. It was neat to learn four of the local high school students are pursuing degrees in engineering.

The event was a success and we look forward to volunteering again next year.

If you are interested in volunteering at an ACE event or would like to become a mentor contact Clif Hall at [email protected]

Thank you to Dunaway for hosting


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Member Spotlight

Katherine M. Thomas

Marketing Coordinator | VLK Architects

Why did you join SMPS?

To help connect with other industry marketing professionals and learn more about how to effectively market for my company.

Fun Fact About You / Hobby

I absolutely love animals and to be outdoors.

What is a marketing challenge that you overcame and how?

Learning how to market for the A/E/C industry has been fun and full of obstacles. You have to step aside from “stereotypical marketing” and really dive deep into what our industry is all about. It’s about relationships and client care and that has been challenging to learn
yet exciting.

What is your top marketing tip?

Make sure you fully understand what message you are trying to convey. Even though you are marketing the same company
remember what the message is and who is hearing it.

What is your personal professional goal for this year?

My goal is to continue to grow in my profession and gain a better understanding of architecture terminology in order to make it easier to market and engage in intellectual conversations.

What was the best tip anyone ever gave you regarding your profession?

“Remember you are not a sales person. You are creating an image to represent what your company’s true values are to help people connect to your brand and your company’s name.”


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