Brews & Views
Thursday, February 23, 2017
The SMPS Fort Worth chapter held our first-ever Brews & Views members-only event to discuss the recent SMPS Southern Regional Conference (SRC) held in February. Over breakfast and coffee the group participated in a great roundtable discussion about the conference sessions they attended and their favorite takeaways.
The conference kicked-off with a chapter leaders session were the Society President Criag Galati shared the vision statement for SMPS, "Business Transformed Through Marketing Leadership".
Attendees agreed that this year’s opening keynote speaker, Jay Acunzo, was one of the best in SRC history. He opened with the idea that it has never been easier to be average which means now we have to be exceptional! Jay went on to share these steps to get yourself, your team or your company over the seemingly scary gab between where we are now and where we want to be.
- Throw our aspirational anchor
- Find our principal insight
- Launch a constrained project
- Add what makes us unique
- Rally true believers
- Expand to create something exceptional
Jay told the story of how Death Wish Coffee did just this by thinking out of the box, using the available resources wisely, honing in on their audience and launching a unique brand allowing them to stand out in the market.
To remind our members of this great message, Brews & Views attendees received a bag of Death Wish Coffee K-Cups to help fuel them in their quest to become exceptional instead of just average. Check out the Death Wish Coffee story here.
This was the first year for the conference to have lunch time MAX (Market * Act * Exchange) sessions and they were a big hit! Perryn Olson, COSM, CCMP inspired us to be the change catalyst! As Rachel Platten's song reminds us we "might only have one match but can make an explosion!"
Meloni McDaniel, AIA shared that we are not called to be mediocre but great. We need to find our "thing" that gets us through the hard work it takes to be great. If we all rise our leadership level we can cause a rising tide that raises all boats! By ourselves we are useless but together we are remarkable. She ended with a challenge to "go conquer this industry and be great!!!"
Jordan Hora concluded the MAX sessions by charging us to get out of the corner, we are the only ones keeping ourselves there. Switch off our screen & step into others reality. Be a voice for those not yet at the table. The future is the place we are going to create. Learn more about the speakers here.
Brews & Views concluded with SMPS Fort Worth recognizing Pamela Conine, Marketing Manager for Dunaway Associates, for her hard work as the SRC Co-Chair. Great work, Pamela!
Thank you to all our members who attended Brews & Views! We look forward to the next one. Check out our social media (Facebook and Twitter) from the conference to see more photos, content and quotes.
Missing a few in this picture but absolutely loved the fantastic turnout from the Fort Worth members at SMPS SRC!
A few session topics discussed included:
- Learning From Great Leaders and the Stories of Their Paths
- Essentials of Ghostwriting
- Value of Non-Technical Staff
- Neuroselling from RFQ to the Boardroom
- Being the Change Catalyst
- Striving for Greatness Over Mediocrity
- Video Killed the Written Star: Planning & Implementing Videos
- Finding the Secret Recipe
- One Wrong Project Ruins Your Brand
- Change Your Perspective. Engage Your Clients. Realize Value.
- Design-Build an AEC Content Marketing Program with Big Impact
- Revenue Hiding in Plain Sight
- Big Impact. Dare to Upgrade Your Personal Brand
- The Evolution of an AEC Marketer