Member Spotlight

andi sims

Director of Marketing | HPM Hoar Program Management

 
Why did you join SMPS?

To network with other marketing professionals, to obtain continuing professional education and resources and to build equity in my company’s brand in the A/E/C industry.

Fun Fact About You / Hobby

A self-admitted Mickey Mouse fanatic, I’ve been fascinated by all things Disney including the parks, cruises, movies, books, music and the classic Walt Disney "signature" -- his attention to detail. My fanaticism even led to my being selected out of tens of thousands of applicants to serve on the Disney Moms Panel and working as a contract spokesmom for two years for Walt Disney World and Disney Cruise Line. Now, I invoke that magical training, exposure and experience into many aspects of my professional and personal life – including working with engineers and architects in the construction industry!

What is a marketing challenge that you overcame and how?

My marketing challenges face me on a daily basis – from laying the foundation on brand awareness for a new office to teaching and encouraging professionals to step outside their comfort zones and sell their services. My preference is always to stay ahead of marketing challenges by planning strategically. However, in this industry, much of what we do is reactionary. Therefore, my key to overcoming daily marketing challenges is to begin by keeping the end in mind. I ask a LOT of questions – what are you trying to accomplish with this marketing collateral, sponsorship or trade show attendance? Who are your target audiences? What are their biggest fears or challenges? By leading my internal clients to their ultimate goal, I am marketing in the most effective and efficient manner. We’re not responding to what we think we need, but we’re creating a message based on what we can provide our clients. That’s our unique value as a company and mine as a marketing professional.

What is your top marketing tip?

Remember the value we bring to our industry as expert communicators. Hone your skills and talents by interpreting technical information into the verbal and written word to impart the unique value our professionals bring to their clients. You are the conduit between your professionals and their clients.

What is your personal professional goal for this year?

To serve as a key advisor to the business unit leaders within our company to grow their individual business units and ultimately grow the overall size of our company.

What was the best tip anyone ever gave you regarding your profession?

Market yourself. Find your own brand. Stay true to what that is and humbly and consistently promote who you are and what you do.

 

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