Jennifer Eisenbarth, CPSMProposal Manager | Freese and Nichols, Inc. |
Why did you pursue CPSM certification? |
I reached a point in my career where having a seat at the decision-makers’ table without current, relevant proof of my knowledge and expertise was going to be very challenging. Our technical peers in the A/E/C industry have many types of professional certifications; if I wanted to be viewed as a peer, I needed to invest the time and obtain my CPSM. |
Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study? |
The CPSM Study Group is a major reason for the “why” and the entire reason for the “how” I passed the exam. I have been in A/E/C marketing since 1998 and a major reason that I procrastinated was fear of going on that unknown journey alone. When I found out about the study group, I was so excited! The best part was the amazing people I met in the study group. They are smart, engaging, enthusiastic and funny. It was so motivating to see each of them achieve the CPSM certification throughout the year. Also, as a result of the study group, I became more involved with my SMPS Chapter. Best of all, I have made true, wonderful friends who have supported me both personally and professionally. I got more than I could have ever hoped for from the entire experience. |
What would you recommend to anyone considering taking the exam? |
JOIN A STUDY GROUP. Also, make time to study. I invested a lot of personal time studying, and while I was taking the exam I was so relieved that I had put the effort into participating in the class and studying at home. |
Now that you’ve earned your CPSM, what is your next big personal or professional goal? |
Yet another benefit of the exam was in the reading material for the exam - I found a lot of proven techniques, plans and tools that have helped convince key leaders within my company to revisit the way that we do things in marketing. Ultimately, I want to change the way marketing is viewed as a whole in the A/E/C industry and help secure a place for marketing at the decision-making table within my firm. |
Fun Fact About You / Hobby |
My family and our animals bring me joy and keep me busy. My favorite place to unwind is at home. I read voraciously and I have a borderline-unhealthy addiction to coffee and Pinterest. The older I get, the more introverted I become. I am just a pretty happy person in general. Life is good. |