Sponsor Spotlight

Shaffer Creative

Marketing Communications and Graphic Design

A big Fort Worth style thank you to our In-Kind graphics sponsor, Shaffer Creative! Julie Shaffer, President of Shaffer Creative, is a marketing and graphics design professional with 18 years of experience. She is a dedicated SMPS Fort Worth Member and severed as President of the chapter 2013-2014. The great graphics we have to represent our events and programs come from Julie.

In 2012 Julie founded Shaffer Creative after 9 years of corporate marketing experience with a civil engineering firm. Her experiecnce leading corporate marketing, competitive proposal pursuits, and communications makes her a valuable consultant and asset for your firm and marketing department.

Shaffer Creative offers marketing consulting and graphic design services with the key goal of developing and polishing a strong, creative message through data management, branding, and marketing. Julie is also a great photographer - she has provided many member firms with corporate headshots, project photos, event photography, ariel photos and much more.

As a respected leader of creative teams and marketing departments, Julie’s specialty is conceptualization, design, and orchestration of marketing campaigns that effectively reinforce and build brand imaging through graphic design, marketing collateral, proposals, and presentations primarily for the A/E/C industry.

Julie has assisted numerous SMPS Fort Worth member firms to successfully implement marketing initiatives. Additionally, she has helped plan, develop, and refine core data infrastructure systems to maximize efficiency.

Julie's passion is to help firms strategize ways to creatively communicate their message. Contact her today to make this happen for your firm!

Contact Shaffer Creative Today

Julie Shaffer - 817.845.4006


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2016-2017 Slate for Board of Directors

May 12, 2016

Dear Members,

I am pleased to announce by acclamation the Approved Officers Slate for the 2016–2017 year. The following officers have been reviewed and confirmed by our Nominating Committee and will assume the following positions on September 1, 2016:

Newly Elected Officers:

  • President Elect - Courtney Kearney, CPSM (Consultant)
  • Treasurer - Dan Purschwitz (Freese and Nichols, Inc.)


Newly Elected Directors:

  • Communications Director - Jen Eisenbarth (Freese and Nichols, Inc.)
  • Sponsorship Director - Liz Harvey (Sundt Construction)


Officers Continuing Service:

  • President - Krystal R. Bybee, CPSM (The Rios Group, Inc.)
  • Past President - Jenifer Batchelder, CPSM (Gorrondona & Associates, Inc.)
  • Secretary - Amy Amaya (Freese and Nichols, Inc.)


Directors Continuing Service:

  • Membership Director - Gloria Moss (Joeris General Contractors, Ltd.)
  • Programs Director - Christine Jacoby (JQ Infrastructure)



Thank you,

Amy Amaya
SMPS Fort Worth Secretary


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Program Recap


January 20, 2016

Janell Broyles, Senior Marketing Coordinator for Freese and Nichols, presented techniques to make our writing sharper and more effective. She also shared some basic grammar rules, industry styles/standards and much more. 


Don't overemphasize your words with CAPS, colors, bolditalic and underlines. little goes a long way.

Many people don't know that it's best, unless one hasn't any choice, to avoid too many contractions. When in doubt, spell it out.

Our industry LOVES acronyms so always remember A.E.Y.A.T.F.T.Y.U.T.. It is important for the reader to know what you are referring to with acronyms. For example, I'm sure you are wondering what A.E.Y.A.T.F.T.Y.U.T. means and what you should always remember when using acronyms! 

Wait no longer! When using acronyms remember to A.E.Y.A.T.F.T.Y.U.T. (Always Explain Your Acronyms The First Time You Use Them).

Alright is considered nonstandard English so do not use it. It's not all right to use alright!

Try not to:

• overuse

• bullet

• points


• it cabecome

• distracting









E.G. VS I.E.







With 5 star reviews from the 25+ attendees, Janell's Writing Workshop was a big success. Thank you to Janell and to our Silver Sponsor, Frees and Nichols for sharing their resources with the chapter. 

Here is just some of the feedback we received on the surveys:

"GREAT program - very useful information. I got the most from the grammar section and tips for better writing."

"What did I enjoy most? Handouts! Worksheets! This helps me reference material for the future and show my team."

"The 'polish' worksheet was most helpful, combing all the information we learned."

"The session on professionalism was what I most enjoyed."

"Loved the activities, very hands on!"

"The social media part stood out the most for me."

"I most enjoyed the interactive sessions and handouts."

"The examples of rights and wrongs was the highlight for me"

"I learned a lot of things I didn't know."

"This was an open discussion that I enjoyed, a nice collaborative opportunity."



Grammar and Style

AP Stylebook: http://www.apstylebook.com/editors/

Subscription required to access content. Does have Facebook and Twitter accounts.

The Center for Writing Studies Grammar Handbook: http://www.cws.illinois.edu/workshop/writers/

Scholarly but good for trying to find higher-­level grammar answers. Facebook and Twitter accounts

Grammar Girl: http://www.quickanddirtytips.com/grammar-girl

A great quick resource. Twitter, Facebook and Pinterest accounts.


Business Writing Blog: http://www.businesswritingblog.com/

Facebook and Twitter accounts. 

Lynda.com: http://www.lynda.com/

Has a wide variety of marketing and business tutorials around writing, graphics and communications. Facebook and Twitter accounts. 


Technical Editors' Eyrie: http://www.jeanweber.com/

A decent resource though not updated regularly.

How to Write a Style Guide: http://www.jeanweber.com/printer/styleguide.htm



Check out the wonderful handouts that Janell shared with us to help improve our writing skills.

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Meet the 2020-2021 Board of Directors!

Get to know a little more about this year's chapter leadership.
09/30/2020 | COMMUNICATIONS | 0
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Call for Nominations: 2020-2021 Board of Directors

SMPS Fort Worth is now accepting nominations for positions on the Board of Directors for the term beginning September 1, 2020.
05/06/2020 | COMMUNICATIONS | 0
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Learning Opportunity: FREE Webinars from SMPS HQ with PROMO CODE

ICYMI: Take advantage of $1000 savings AND earn CPUs with webinars from SMPS HQ, but you must register by May 31!
05/05/2020 | COMMUNICATIONS | 0
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SMPS Fort Worth Update: COVID-19 Response

03/20/2020 | PROGRAMS | 0
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February 2020 Event: BD Demystified

Big thanks to Lynn Ducas and Andrea Pender for sharing their knowledge and experience with SMPS Fort Worth in February 2020!
02/27/2020 | COMMUNICATIONS | 0
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2019-2020 SMPS Fort Worth Board of Directors

The Board is dedicating this year to engaging our membership in participating in new and effective ways. SMPS Fort Worth just celebrated our 10th anniversary and will be unveiling new programs and special events in the upcoming year.
09/02/2019 | COMMUNICATIONS | 0
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Event Recap: Steer Style Bingo 2017

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.
11/30/2017 | PASTPRES | 0
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Event Recap: Steer Style Bingo 2016

August 25 marked the first annual Steer Style Bingo event where professionals and community leaders participated a fantastic event that benefited the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.
05/07/2017 | PASTPRES | 0
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