Member Spotlight

AmyAmaya

Amy Amaya, CPSM

CRM Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I wanted to challenge myself. I wanted to become more knowledgeable, not only in the A/E/C industry, but about marketing in general. And, I wanted something that would help me advance my career for where I am now, and where I want to be in the future.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

Yes, the study group was amazing. It provided support, guidance, motivation, and accountability. It was so helpful to hear others' views and translations of the different domains. It also helped to hear how things work outside of your own firm and see a bigger picture view of the industry.

What would you recommend to anyone considering taking the exam?

Do it. Join a study group. Maintain your focus. Celebrate your personal and professional achievement when you pass your CPSM exam. It’s truly an exciting day when you get that letter in the mail!

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

I hope to continue improving and expanding my skills and focus on the data-side of marketing to improve the efficiency and consistency in my firm’s marketing department.

Fun Fact About You / Hobby

I’m an organization freak. I like things neat, clean and where they belong. However, my kids don’t agree with the whole “where it belongs” theory.

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WTS Program - Good Versus Great: Best Practices in Transportation Proposals

Join WTS - Women's Transportation Seminar of Dallas/Fort Worth on May 23rd for their program 'Good Versus Great: Best Practices in Transportation Proposals.' Project teams spend countless hours perfecting proposals, making sure they have the right mixture of concise answers, experienced personnel and project examples. Learn from the experts about good and great proposals. Learn more and register here

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Member Spotlight

LindseyKubes

Lindsey Kubes, CPSM

PR/Communications Manager | Freese and Nichols, Inc.

Why did you pursue CPSM certification?

I pursued CPSM certification to extend my marketing knowledge and advance my career as a credentialed marketing professional.

Did you participate in a CPSM study group? If so, what did you gain? If not, how did you study?

When I prepared for the exam in 2009, we did not have a formal study group. I met with a few members for informal lunches to share information and take practices tests. The majority of my preparation was through independent study and reading.

What would you recommend to anyone considering taking the exam?

I would recommend you review the course objectives, think about the time commitment, and then ask yourself a few questions:

  1. Is this the right step for your professional development?
  2. Is this the right time in your life (personally and professionally)?
  3. Does your firm understand the value of CPSM certification?

When you have a personal passion and company acknowledgement for the value of CPSM certification, it will make your journey much more rewarding.

Now that you’ve earned your CPSM, what is your next big personal or professional goal?

Since I earned my CPSM in 2009, I’ve had a lot of professional and personal opportunities. I am blessed to work at a great company that recognizes employees for their achievements and values professional development of staff.

Now, as a manager, one of my goals is to foster the development of my team members through many of the opportunities that were afforded to me. Last year, two of my team members (Amy Amaya and Dan Purschwitz) were among the new CPSMs from the Fort Worth Chapter! In addition, I strive to develop each team member as a well-rounded marketing professional, not only for company benefit but for their own personal benefit and satisfaction. Personally, since 2009, I’ve also had a lot of life changes, mainly in the way of three children (ages 1, 4, 7). One of my ongoing personal goals is balancing work and home responsibilities while still having fun! It’s a challenge and never-ending work-in-progress. A happy family and happy home are top priority, and, as long as that happens, everything else just falls into place.

Fun Fact About You / Hobby

With three young children, I don’t have much time for hobbies. I enjoy anything on HGTV/DIY like Fixer Upper and have a spring trip planned to Magnolia Market in Waco. I’m also a big fan of the TV show Shark Tank! I enjoy shopping, exercising and fun outings with my kids. Reading is my ultimate escape when I get quiet time to myself.

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Event Recap: Steer Style Bingo 2018

October 23 professionals and community leaders from across DFW attended SMPS Fort Worth’s third Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program. Guests enjoyed a life size Bingo game with three steers.
11/28/2018 | PASTPRES | 0
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Event Recap: Build Business 2018 Show and Tell

Those that couldn't make it to Build Business 2018 attended the Show and Tell event to learn from Fort Worth members who shared the insights from the sessions they attended.
09/27/2018 | PASTPRES | 0
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Sponsor Spotlight: CKearney Consulting

CKearney Consulting offers CRM (client relationship management) services to meet your CRM system and data related needs, whether you need advising, hands-on help or simply need someone to do it all for you!
08/14/2018 | PRESIDENT | 0
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Event Recap: Steer Style Bingo 2017

Thursday, October 19, professionals and community leaders from across the area attended SMPS Fort Worth’s second Steer Style Bingo event, benefiting the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.
11/30/2017 | PASTPRES | 0
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Event Recap: Steer Style Bingo 2016

August 25 marked the first annual Steer Style Bingo event where professionals and community leaders participated a fantastic event that benefited the Fort Worth Herd and the SMPS Fort Worth Scholarship Program.
05/07/2017 | PASTPRES | 0
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