Why did you join SMPS?

A friend in the industry recommended that I join. I’d jump off a cliff for her, but this was much easier.

What have you gained from SMPS?

Contacts and friends, resources and training opportunities.

Fun Fact About You / Hobby

I am a volunteer sexual assault victim’s advocate at the Women’s Center. Also, recently retired from the board of Lena Pope where I served for 23 years.

What is your top marketing tip?

Don’t be afraid to ask questions. Listen well. Be gracious.

What is a marketing challenge that you overcame and how?

There’s too many to describe, but marketing the firm on InstaGram through observing and doing, paying attention to what works or doesn’t and asking questions.

What is your personal professional goal for next year?

To hire more staff and spend more time working on business development.

What was the best tip anyone ever gave you regarding your profession?

Take advatange of opportunities to meet and get to know people. Marketing is about connecting and communicating.

Tell us something else about yourself!

I’m married to a very talented photographer (Gary Logan) who shoots for a lot of SMPS member companies and have two daughters. One just graduated from college this week!

Why did you join SMPS?

When I first entered the industry in 2013, my boss at the time encouraged me to become a member and volunteer on a committee. I’ll be forever grateful for the introduction to SMPS.

What have you gained from SMPS?

Through my involvement with SMPS, I have been introduced to professionals who have become mentors to me. I have also learned leadership and decision making skills that I would not have had the opportunity to learn enywhere else.  

Fun Fact About You / Hobby

I’m from Utila, Honduras and I’m a certified SCUBA diver.

What is your top marketing tip?

Surround yourself with people you admire who support and inspire you – personally and professionally. I read a quote a few years back that really resonated with me: “Moral improvement occurs most reliably when the heart is warmed, when we come into contact with people we admire, and love and we consciously and unconsciously bend our lives to mimic theirs.” ― David Brooks, The Road to Character

What is a marketing challenge that you overcame and how?

Stepping out of my comfort zone by choosing courage over comfort. (Thanks Brene Brown!)

What is your personal professional goal for next year?

Become a CPSM….and make it through this pandemic with what is left of my sanity. 

What was the best tip anyone ever gave you regarding your profession?

Find the time to get organized. It’s easy to be overwhelmed with work and always keep pushing tedious tasks to the backburner. However, the benefits of organization far outweigh the inconvenience and stress you go through to get it done initially.