CPSM Week Recap


October 12–16, 2015

SMPS celebrated 17 years of the Certified Professional Services Marketer (CPSM) Program. Online from October 12–16, we celebrated all things certification.

We heard from fellow SMPS colleagues about the respect, confidence, prestige, and recognition they’ve gained from earning the CPSM designation. CPSM Week also included news and video highlights about the new scholarship program, great takeaways from Build Business 2015, and the winning chapter of the Best Online CPSM Promotion Campaign.


SMPS Releases Infographic for Its Certification Program


Data for the infographic titled The Value of Being a CPSM was based on information compiled from two sources: the 2013 SMPS Marketing Compensation and Metrics Survey and the 2015 Value of CPSM Survey. In total, more than 1,300 individuals have entered data. These surveys, open to SMPS members and nonmembers, have been valuable resources for obtaining information about marketing/BD professions, the A/E/C industry, and the value of SMPS programs and services.

Based on the compiled data, CPSMs make 30% more in salary on average than their non-certified counterparts. In addition, they make 78% more on average in bonuses. Some direct benefits of having the CPSM designation include job access, firm and peer recognition, increase in responsibility, and promotion. In addition, 90% of CPSM respondents stated they intend to recertify. Read More



SMPS Chief Executive Officer, Michael V. Geary, CAE, and SMPS Senior Director of Education, Marci Thompson announced the launch of the 2015 CPSM Week.


Watch this quick one minute video to learn about all things CPSM. If you can spot our very own SMPS Fort Worth President Jenifer Batchelder in the video take a capture and post it to our facebook or twitter to win a prize.

Check out this video and many more on the SMPS YouTube channel.

CPSM Week 2015
The value of being a CPSM: Prestige
The value of being a CPSM: Confidence
The value of being a CPSM: Recognition
The value of being a CPSM: Respect


Are you ready to certify? SMPS is here to help.

Certification shows a commitment to best practices in professional services marketing. To help better manage costs associated with obtaining CPSM designation, SMPS has introduced the Certification Advancement Assistance (CAA) Program.

The CAA Program will help to support this critical component of professional development for individuals who may not be able to afford it. Five CAA scholarships will be granted each year, beginning in January 2016. Read More



 Check out what SMPS Headquarters has to share about the CPSM program. Read More



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Program RECAP


Tuesday, September 29, 2015 

SMPS Fort Worth held a fantastic event Tuesday where Tarrant Regional Water District, DFW Airport, and BNSF Railway shared the ways they are ‘Keepin’ it Green’ to help the environment and reduce their carbon footprint. Jonathan Kraatz with the U.S. Green Building Council North Texas was the moderator and kicked off the event with his opening remarks on the importance of ‘going green’.



Dustan Compton with Tarrant Reginal Water District (TRWD) shared a current campaign #‎TenOnTues? that encourages everyone to 'reverse litter’ by picking up 10 pieces of trash every Tuesday. Tag us on facebook if you participate, there might be a prize for the first person to post a picture picking up 10 pieces of trash on a Tuesday!

We learned that TRWD’s two primary missions are water supply and flood control. They provide raw water supply for about 2 Million people across 11 counties-most in Tarrant. TRWD’s four major reservoirs are Lake Bridgeport, Eagle Mountain Lake, Cedar Creek Reservoir, and Richland-Chambers Reservoir. TRWD is the largest water supplier in North Texas, followed by DallasWater Utilities, and North Texas Municipal Water District. In 2014 alone, 105 Billion gallons of water was used, that’s enough to fill AT&T Stadium 135 times!

In order to meet those demands and keep up with population growth, TRWD has set in place a water supply conservation strategy. This strategy includes educating the public on water conservation methods such as installing low water use toilets and limiting the use of outdoor sprinkler systems. After conducting a study, statistics show that by conservation TRWD was able to save 41 Billion gallons of water. By educating and engaging the public through programs such as Reverse Litter, Watershed Management Programs, Wetland Operations and Maintenance, and Water Sampling TRWD hopes to improve water quality and meet the demands of Dallas Fort Worth’s population growth.


Ryan Spicer with DFW Airport began by showing an aerial view of DFW Airport which is one of the largest airports in North America. Though American Airlines comprises 85% of DFW Airport’s business, they also serve a number of other airlines including Qantas, which flies to and from Sydney Australia twice a week.


DFW Airport is celebrating the 10-year anniversary of SKYLINK, the world’s largest automated airport bi-directional train system. SKYLINK arrives every two minutes connecting five terminals and transports 5,000 passengers per direction per hour. DFW Airport also houses various retail and dining establishments as well as two full service hotels.

DFW Airport’s sustainability program includes strengthening and preserving today’s assets and embracing sustainability. Mr. Spicer stated that “together with extensive stakeholder contributions, DFW evaluated the vision, goals, baseline, KPI’s, and targets and looked at the entire sustainability from a holistic viewpoint”. DFW airport is also the first airport in North America to achieve the Airport Carbon Accreditation for achieving carbon reduction. Ryan also let us in on some DFW Airport new that they plan to build a Terminal F, which is an opportunity to include energy efficiency as part of the original design.


David Smat with BNSF Railway enlightened us with why transportation matters to customer sustainability while throwing stress balls shaped like bears around the room. BNSF’s 32,500 miles of network allow them to carry cargo to 28 US States and three Canadian provinces. BNSF serves four major markets: agricultural, consumer products, coal, and industrial products.

Part of BNSF’s sustainability program includes more fuel-efficient road locomotives. Did you know a BNSF train can move one ton of freight, on average, almost 500 miles on a single gallon of diesel fuel? By offering sustainable freight, BNSF can better serve clients and reduce more than 32 million metric tons of CO2 each year. To put it into perspective, 32 million metric tons of CO2 equals to taking 6.5 million passenger vehicles off the road. Additionally, one BNSF intermodal train removes more than 380 long-haul truck from our nation’s highways.

Some of the BNSF’s conservations initiatives include battery-electric yard equipment and LNG and hydrogen locomotives. BNSF has made a substantial investment in the acquisition of 3,000 locomotives since the year 200 and has remanufactured more than 2,400 locomotives, making it one of the newest and most environmentally efficient fleets in North America. In summary, rail is inherently the most sustainable form of long-distance land freight transport.


Jonathan Kraatz followed the presentations with a Q&A session. Panelists were asked if money were not a factor what sustainability projects would they implement, questions about technology impacts on sustainability programs as well as what dashboard programs they use to help with data managment. At your next SMPS Fort Worth event, be sure to find someone that was at this event and ask them what they learned, or even if they got one of those cool stress bears.


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