Lunchtime Learning Lab: Optimize Your Firm’s Website for Epic Results

November 15, 2017
11:00 AM CST to 12:00 PM CST
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Lunchtime Learning Lab

Optimize Your Firm’s Website for Epic Results

There’s more than one way to feed your brain. Grab your lunch-or breakfast-and join SMPS on GoToWebinar for Lunchtime Learning Labs.

This FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business.

Offered every other month and providing .5 CEUs, the programs will run between 30 and 45 minutes—just under an hour to fit into your busy schedule.

Are you a CPSM? When you participate in a lab, you will earn continuing education units toward recertification for SMPS’s Certified Professional Services Marketer (CPSM) program.

It’s simple to participate:

  1. Choose any lab-or choose all of them.
  2. Pre-register.
  3. Look for an email with the access code for the program.
  4. Join us on GoToWebinar on the program date.

Labs will be recorded and available in the Lunchtime Learning Labs folder in the Marketing Resource Center on MySMPS after the program.

Optimize Your Firm’s Website for Epic Results

Learn tips, hacks and best practices that can transform your firm’s website into a dynamic growth-focused machine—and help you stand out from the competition

Your website is your firm’s most valuable marketing asset—or at least it should be! A modern website should serve as a platform for differentiation, thought leadership, business development and talent acquisition. However, many A/E/C websites function more like a virtual brochure, and lack the design, organization, content, features and functionality necessary to meet user needs and move the needle.

So how can you turn your firm’s website—whether old, new, or somewhere in-between—into an impactful, results-driven tool that plays a critical role to achieve your firm’s strategic goals? Tim Asimos, CPSM, Vice President and Director of Digital Innovation at circle S studio, will show you how to optimize your firm’s website for the user experience.  You’ll walk away with many tips, hacks and best practices that can transform your firm’s website into a dynamic growth-focused machine—and help you stand out from the competition.

During this lab, you’ll learn to:

  • Identify the strengths and weakness of your firm’s current website
  • Uncover fundamental website changes/edits to improve the site
  • Determine key content, design, and functionality elements needed for maximum impact
  • Discover the keys to optimizing for visitors and search engines

 

About the Instructor

Tim Asimos, CPSM, Vice President & Director of Digital Innovation, circle S studio

Tim is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and a unique perspective gleaned from more than 15 years of experience inside and outside the industry. At circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing, and marketing technology. A national speaker and syndicated blogger, Tim has been featured in numerous industry publications, webinars, programs, and conferences around the country. He’s a longstanding SMPS member, a Certified Professional Services Marketer (CPSM), and a past-president of SMPS Virginia.

 

 

Future Meetings

The Pinnacle Experience

October 17, 2018
3:00 PM CDT to 2:00 PM CDT

Four Seasons Dallas at Las Colinas

Dallas, TX

Gather to discuss strategic issues, learn about brand transformations, and hear from a great lineup of speakers from IDEO, The Container Store, and more. Space is limited so reserve your seat today.

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Steer Style Bingo 2018

October 23, 2018
6:00 PM CDT to 8:30 PM CDT

Cowtown Coliseum in the Stockyards
121 E Exchange Ave.
Fort Worth, TX 76164
http://www.fortworthstockyards.org

3 Steers. 3 Pens. 3 Prizes. Lots of fun. This great event is benefiting The Fort Worth Herd and the SMPS Fort Worth Scholarship Program.

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2019 SMPS Southern Regional Conference

January 30, 2019
12:00 PM CST to 8:00 PM CST

The Westin Riverwalk

San Antonio, TX

Join us for a marketing fiesta in San Antonio!

Read More