Lunchtime Learning Lab: Capture Your Audience Though Effective Storytelling

January 16, 2019
11:00 AM CST - 12:00 PM CST

Capture Your Audience Though Effective Storytelling

January 16, 2019 | 12-1 EST

This Member's Only FREE educational series features great topics and respected speakers who can help you build skills to work smarter, advance your career, and build your firm’s business. Offered every other month and providing 1 CEU, the programs will run between 45 and 60 minutes—to fit into your busy schedule.

Program Description
How can you grab your audience—and hold them—if your stories aren’t engaging? During our January learning lab, which is complimentary to SMPS members, discover how to create a good story. Participants will learn skills needed to communicate their messages as a firm/and as an individual. Discover ways to reach your desired audiences and strengthen presentation skills by understanding the basics of storytelling, including tips and tricks on how to market yourself and your firm.

During this webinar, participants will learn:

  • Ways to communicate effectively
  • Tips and tricks on how to market products and services so your firm can stand out
  • The five parts that make up a good story
  • Tips to make a good elevator speech
  • How to create a personal tagline


Presenter: Krystle English, MBA, CPSM, SmithGroup
Krystle English is a senior marketing coordinator with SmithGroup where she’s not afraid to jump in headfirst into any project. Krystle believes that great design begins with a story and that great architecture helps to preserve those stories. This philosophy has shaped her decade-long career in the A/E/C industries. She is a Certified Professional Services Marketer (CPSM), with an MBA from Keller Graduate School of Management and a double B.S. in marketing and multinational business administration from Florida State University.

Are you a CPSM?
When you participate in a lab, you will earn continuing education units toward recertification for SMPS’s Certified Professional Services Marketer (CPSM) program.

It’s simple to participate:
1)    Choose any lab—or choose all of them.
2)    Pre-register.
3)    Look for an email with the access code for the program.
4)    Join us on GoToWebinar on the program date.

Labs are recorded and available in the Lunchtime Learning Labs folder in the Marketing Resource Center on MySMPS after the program.

Future Meetings

Finance Matters! Planning and Performance lead to Profitability.

March 26, 2020
8:00 AM CDT to 11:00 AM CDT

Petroleum Club
777 Main St. #3900
Fort Worth, TX 76102

Do you want to expand your knowledge of A/E/C finance? Comprehend basic contract language? Help your firm be profitable?

Read More    Register Now