Business Development Demystified: The Inside Scoop on Transitioning from Marketing to BD

February 20, 2020
11:30 AM CST - 1:00 PM CST

Teague Nall and Perkins, Inc. (TNP)
5237 N. Riverside Drive, Suite 100
Fort Worth, TX 76137

Business Development Demystified

The Inside Scoop on Transitioning from Marketing to BD

February 20, 2020

Business Development Demystified features Andrea Pender, Director of Business Development for RLG and SMPS Dallas Chapter President; and Lynn Ducas, Business Development Manager for Fugro and SMPS Fort Worth Chapter Past President. Andrea and Lynn recently (within the past 2 years) transitioned from marketing roles (inside sales) to business development roles (outside sales) and are frequently asked by fellow SMPS'ers. “How did you land that job, and what it's like?!” This presentation answers that question with genuine transparency. Andrea and Lynn are passionate about sharing their hard-won strategies and practical "start where you are" steps with marketers and business developers at every career level.

BD Demystified will address mental roadblocks that keep marketers from making the transition to BD. The presentation will also provide real world scenarios and case studies, including how to capture a new client regardless of whether your role is inside or outside focused. Additionally, you’ll learn how to make your own transition by leveraging your SMPS experience, leveraging your network, rallying support and taking risks.

Andrea Pender, Director of Business Development, RLG Consulting Engineers

Andrea has over 14 years of Business Development experience. With a passion for building relationships, Andrea works closely with her clients and uses her leadership skills to mature and develop strong client and consultant relationships. Andrea uses her experience to create an inspiring atmosphere of teamwork and collaboration within her marketing and business development team at RLG Consulting Engineers. As Director of Business Development, she manages the business development and marketing team by applying her signature spark of energy to every project she engages in. Additionally, Andrea serves as the President of the Dallas Chapter of SMPS as well as the President of the Park Forest Library. In her spare time, Andrea pursues her passion project, “The Plant-Based Executive,” which consists of a blog, private coaching and social media marketing. Andrea currently resides in Dallas, TX with her husband and two rescue dogs.

Lynn Ducas, Business Development Manager, Fugro

A driven AEC business development professional with heart and hustle, Lynn has successfully led her team to win numerous contract and project pursuits. Lynn is passionate about team building and promoting the professional advancement of unseasoned marketing and business development professionals. Lynn brings 15 years of professional experience, including 8 years of progressive experience in the AEC industry. Her current role as the Business Development Manager for Fugro, a geotechnical engineering firm, encompasses North and Central Texas. Educated and trained as a marketing professional, Lynn has leveraged her marketing expertise to strategically develop new business opportunities for her firm. She currently resides in Bedford, Texas with her husband and two teenage sons and serves as Past President of the Fort Worth chapter of SMPS.

Walk-ins are welcome (limited number); however, a $5 administration fee will apply.

Credit card, cash or check will be accepted at the door.

Cancellations are fully refundable with 48 hours or greater notice. Once registration closes, you will be responsible for the full cost of the event, even if you cannot attend.

To cancel your registration and receive a refund, please contact us.


$45.00 SMPS Member - Fort Worth

$45.00 SMPS Member - Dallas

$65.00 Non-Member

$0.00 Platinum Sponsor (limit 2 per event)

$0.00 Gold Sponsor (limit 1 per event)

$0.00 Silver Sponsor (limit 1 per event)