Creating Cultural Buy-In

July 09, 2020
11:30 AM CDT - 1:00 PM CDT

Virtual Meeting - Online

Creating cultural buy-in

Thursday, july 9, 2020

Your company’s culture is that special part of your brand that lives outside of logos, marketing collateral, and other tangible cues. It is hard to see and yet it is constantly on display. So, there is no wonder that getting everyone inside and outside of your organization to buy in to your company culture can be a challenge.

Join SMPS Fort Worth as we discuss what culture means for employee engagement, how to create that buy in, and the benefits a strong culture can have for your form.

Dana Galvin Lancour

Dana Galvin Lancour, FSPMS, CPSM, Senior Director of Marketing and Communications at Barton Malow, is an 18-year veteran in A/E/C marketing and communications. Her Creative, results-oriented marketing communications strategies have resulted in countless projects won, numerous marketing and communications awards, and drives her team to pursue innovative marketing solutions.


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$0.00 SMPS Member

$10.00 Non-Member

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