Your Marketing Plan as Your Communications Foundation

July 21, 2020
1:00 PM CDT - 2:30 PM CDT

your marketing plan as your communications foundation

July 21, 2020

Session Description

As marketers, we often feel like our efforts are constantly reactive. We’re handed RFQs and RFPs that we didn’t know were coming. We’re asked to post on social media just “to get our name out there.” And all of it seems random without any plan behind it. 

In this webinar, our presenter will give you the planning and measurement tools to maintain focus and keep your firm’s eye on the ultimate result. We take a different approach to building a realistic marketing plan by discussing seven key steps:  Discovery, Ideation, Goals, Strategy, Tactics, Analysis, and Refinement. By following these steps, you and your firm will become more proactive, be able to evaluate efforts, learn how to make improvements, and start to celebrate successes.

Session Learning Objectives

During our July webinar, participants will:

  • Learn how to set specific, measurable, achievable, realistic, and timely (SMART) goals
  • Understand how a marketing plan serves as the foundation for your overall communication to meet your firm’s SMART goals
  • Learn the importance of revisiting who you are, what makes you unique, and who you serve to offer a refined brand profile
  • Understand the cyclical process step of  Strategy, Tactics, Analysis, and Refinement

 

pamela Conine, CPSM - Senior Consultant, Shaffer Creative

Pamela Conine, CPSM, is a senior consultant with Shaffer Creative. She’s an innovative leader with expertise to enhance corporate image and develop new business through marketing communication strategies. A passion for client success, Pamela is driven by a desire to help clients achieve their objectives through compelling internal and external marketing campaigns. She is currently a chapter volunteer for the Dallas and Fort Worth SMPS chapters, and previously served as SMPS Fort Worth president and co-chair for the SMPS Southern Regional Conference.


 

Future Meetings

July 2020 SMPS Fort Worth Virtual Book Club

July 15, 2020
11:30 AM CDT to 1:00 PM CDT

Virtual Meeting - Online

For July 2020, we will discuss Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

Read More    Register Now

Your Marketing Plan as Your Communications Foundation

July 21, 2020
1:00 PM CDT to 2:30 PM CDT

Take a different approach to building a realistic marketing plan by discussing seven key steps:  Discovery, Ideation, Goals, Strategy, Tactics, Analysis, and Refinement.

Read More    Register Now

Free networking event: COFFEE and COMMITTEES

July 29, 2020
8:45 AM CDT to 10:00 AM CDT

Virtual Meeting - Online

Getting involved in your local chapter is an excellent way to grow your network and your skillset!

Read More    Register Now

The Integration of PR and BD to Generate New Revenue

July 30, 2020
11:00 AM CDT to 1:00 PM CDT

Virtual Meeting - Online

This presentation will equip you with specific takeaways that can be implemented immediately to tie public relations to your firm’s business development efforts.

Read More    Register Now

2020 Build Business Conference

October 08, 2020
7:00 AM CDT to 5:00 PM CDT

JW Marriott Austin

Austin, TX
https://www.smps.org/buildbusiness/

Your premier A/E/C Experience.

Read More