Knowledge is Revenue: How to Conduct Killer Marketing Research

December 01, 2020
9:00 AM CST - 10:30 AM CST

Virtual Meeting - Online

Knowledge is Revenue: How to Conduct Killer Marketing Research

December 1 | 9:00am - 10:30am

With the high degree of disruption happening in virtually every market, seeking and leveraging marketing intel is more critical than ever. It provides the depth of knowledge that today’s effective branding, marketing, and business development demand.

But the world of marketing intelligence is vast. Doing it right often requires a great deal of time and resources, which puts conducting quality, comprehensive research out of reach for many small and mid-sized firms or those without sizable marketing budgets.

Fortunately, with the right research methods, you can gain deeper insight without allocating half of your annual marketing budget.

The session will cover the two most common research types: competitive and customer. We will discuss strategies, practices, tools and technologies for conducting meaningful research and collecting information you could actually use, including:

  • When to seek marketing intel and what types of research are the most common for A/E/C firms.
  • How to set research goals, develop a sound strategy, and where and how to look for information.
  • The process for collecting competitive intel and seeing what your prospects and clients are seeing, plus online tools that allow you to take a peek “behind the scenes” and collect intel not accessible via traditional methods. 
  • Tried and true methods for planning and conducting customer interviews so that you get in-depth, useful information and insight.
 
Learning Objectives:
  • Identify the most effective methods for collecting meaningful customer data and insight, using techniques and tools that are well within reach of any size firm and marketing budget.
  • Discover digital tools and apps to collect behind-the-scenes competitive intel not accessible via traditional methods.
  • Learn the fundamentals of conducting effective customer interviews to mine useful data for actionable and accurate marketing results.

 

Ida Cheinman

Ida Cheinman is principal and creative director of the brand strategy, design and digital firm Substance151 and past president of SMPS Maryland.

Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace.

Ida’s design work has earned numerous awards and industry recognition and has been published nationally and internationally. She is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. Ida has presented for professional services organizations and conferences nationwide and is a frequent contributor to industry webinars, blogs, podcasts and publications.

You can connect with her on LinkedIn and Twitter @idacheinman.

 


A Zoom link for this meeting will be included on the registration confirmation screen.

Cancellations are fully refundable with 48 hours or greater notice. Once registration closes, you will be responsible for the full cost of the event, even if you cannot attend.

To cancel your registration and receive a refund, please contact us.

Tickets

$0.00 SMPS Member - Fort Worth

$0.00 SMPS Member - Other Chapter

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Knowledge is Revenue: How to Conduct Killer Marketing Research

December 01, 2020
9:00 AM CST to 10:30 AM CST

Virtual Meeting - Online

The session will cover the two most common research types: competitive and customer. We will discuss strategies, practices, tools and technologies for conducting meaningful research and collecting information you could actually use.

Read More    Register Now